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Egocentric categorization and product judgment : seeing your traits in what you own (and their opposite in what you don't)
Weiss, Liad; Johar, Gita V. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 185-201
Persistent link: https://www.econbiz.de/10009777300
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Doing it the hard way : how low control drives preferences for high-effort products and services
Cutright, Keisha M.; Samper, Adriana - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 730-745
Persistent link: https://www.econbiz.de/10010473393
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The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
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Is planning good for you? : the differential impact of planning on self-regulation
Townsend, Claudia; Liu, Wendy - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 688-703
Persistent link: https://www.econbiz.de/10009686810
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Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 561-573
Persistent link: https://www.econbiz.de/10009658053
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Self-affirmation through the choice of highly aesthetic products
Townsend, Claudia; Sood, Sanjay - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 256-269
Persistent link: https://www.econbiz.de/10009777129
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When healthy food makes you hungry
Finkelstein, Stacey R.; Fishbach, Ayelet - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 34-44
Persistent link: https://www.econbiz.de/10009777167
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The dual role of power in resisting social influence
Mourali, Mehdi; Yang, Zhiyong - In: Journal of consumer research : JCR ; an … 40 (2013/14) 3, pp. 539-554
Persistent link: https://www.econbiz.de/10010202798
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The influence of base rate and case information on health-risk perceptions : a unified model of self-positivity and self-negativity
Yan, Dengfeng; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 5, pp. 931-946
Persistent link: https://www.econbiz.de/10009711958
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Turning the page : the impact of choice closure on satisfaction
Gu, Yangjie; Botti, Simona; Faro, David - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 268-283
Persistent link: https://www.econbiz.de/10009786437