Narrow search
Showing 1 - 10 of 587
Cover Image
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan; Bagchi, Rajesh; Gauri, Dinesh Kumar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Cover Image
Strengthening the influence of advertised reference prices through information priming
Kan, Christina; Lichtenstein, Donald R.; Grant, Susan Jung - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Cover Image
The effect of mere touch on perceived ownership
Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
Cover Image
Why do consumers buy extended service contracts?
Chen, Tao; Kalra, Ajay; Sun, Baohong - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
Cover Image
The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi; Fishbach, Ayelet; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115
Cover Image
Promotion signal: proxy for a price cut?
Inman, J. Jeffrey - In: Journal of consumer research : JCR ; an … 17 (1990) 1, pp. 74-81
Persistent link: https://www.econbiz.de/10001098522
Cover Image
Effect of product-line pricing characteristics on product evaluations
Petroshius, Susan M. - In: Journal of consumer research : JCR ; an … 13 (1987) 4, pp. 511-519
Persistent link: https://www.econbiz.de/10001023714
Cover Image
Periodic pricing and perceived contract benefits
Atlas, Stephen A.; Bartels, Daniel M. - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 350-364
Persistent link: https://www.econbiz.de/10011900561
Cover Image
Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
Cover Image
When opposites detract : categorical reasoning and subtractive valuations of product combinations
Brough, Aaron R.; Chernev, Alexander - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 399-414
Persistent link: https://www.econbiz.de/10009581282