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Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
615
The journal of business & industrial marketing
266
Journal of business-to-business marketing
129
Journal of business research : JBR
100
SpringerLink / Bücher
89
Journal of Business & Industrial Marketing
47
Handbook of business-to-business marketing
35
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35
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34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
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25
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19
Harvard-Business-Manager : das Wissen der Besten
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
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13
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13
essentials
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
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11
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11
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11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
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10
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10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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ECONIS (ZBW)
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1
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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2
The delicate power balance in advertising agency-client relationships : partnership or battleground? : the case of the Greek advertising market
Zolkiewski, Judy
;
Burton, Jamie
;
Stratoudaki, Stella
- In:
Journal of customer behaviour
7
(
2008
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003793488
Saved in:
3
Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
4
21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009664032
Saved in:
5
The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross
;
Croft, Robin
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
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6
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
7
Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
Saved in:
8
Business to business competitive marketing : practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
9
Google me senseless : skills and expertise that B2B firms are looking for in graduates today : commentary
Barley, Nicholas
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10011655452
Saved in:
10
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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