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Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
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Discounts and consumer search behavior : the role of framing
Bayer, Ralph-C.; Ke, Changxia - In: Journal of economic psychology : research in economic … 39 (2013), pp. 215-224
Persistent link: https://www.econbiz.de/10010236134
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Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page; Barone, Michael J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
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Determining consumers' discount rates with field studies
Yao, Song; Mela, Carl F.; Chiang, Jeongwen; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 6, pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
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Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin; Yang, Sha - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
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Effectiveness of trade-ins and price discounts : a moderating role of substitutability
Xu, Xiaobing; Chen, Rong; Zhang, Jin - In: Journal of economic psychology : research in economic … 70 (2019), pp. 80-89
Persistent link: https://www.econbiz.de/10012305558
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Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
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On problem perception, dissatisfaction and brand loyalty
Kasper, Hans D. P. - In: Journal of economic psychology : research in economic … 9 (1988) 3, pp. 387-397
Persistent link: https://www.econbiz.de/10001063229
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The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil - In: Journal of marketing research : JMR 24 (1987) 4, pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152