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~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Celebrity endorsement"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Celebrity endorsement
Inconsistent content
Konsumentenverhalten
Consumer behaviour
114
Online retailing
46
Online-Handel
46
Social Web
37
Social web
37
Internet marketing
27
Online-Marketing
27
E-commerce
23
Electronic Commerce
22
Viral marketing
20
Virales Marketing
20
Beziehungsmarketing
19
Relationship marketing
19
Customer satisfaction
16
Kundenzufriedenheit
16
USA
13
United States
13
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
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10
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10
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9
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9
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7
Confidence
7
Emotion
7
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7
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6
Theory
6
Website
6
Dienstleistungsqualität
5
Experiment
5
Mobile Business
5
Mobile business
5
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5
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5
Service quality
5
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Type of publication (narrower categories)
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Article in journal
114
Aufsatz in Zeitschrift
114
Language
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English
114
Author
All
Dens, Nathalie
4
Luo, Xin
4
Pelsmacker, Patrick de
4
Ye, Qiang
3
Chen, Charlie C.
2
Fang, Bin
2
Forsythe, Sandra
2
Guo, Xitong
2
Huang, Hsin-Yi
2
Kwon, Wi-suk
2
Lu, Qi
2
Peng, Zeyu
2
Prybutok, Victor R.
2
Song, Peijian
2
Teo, Hock-hai
2
Wang, Yonggui
2
Zhang, Zhe
2
Abdullah, ABM
1
Alhouti, Sarah
1
Aparicio-Valverde, Mireia
1
Archer, Norman P.
1
Bai, Lijuan
1
Balasubramanian, Siva Kumar
1
Becerra, Enrique P.
1
Bieliková, Mária
1
Bigné Alcañiz, J. Enrique
1
Brengman, Malaika
1
Brettel, Malte
1
Cai, Jingxuan
1
Cai, Shun
1
Cauberghe, Verolien
1
Cha, Jiyoung
1
Chan, S Fiona
1
Chang, Chia-ling
1
Chang, Chun-Ming
1
Chang, Nai-Yun
1
Chang, Ya Ping
1
Chen, Chieh-Fan
1
Chen, Chieh-Wen
1
Chen, Hui-ching
1
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Published in...
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Journal of electronic commerce research : JECR
Journal of business research : JBR
1,973
Journal of retailing and consumer services
1,926
International journal of consumer studies
752
International journal of hospitality management
723
Psychology & marketing
650
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
389
European journal of marketing : EJM
347
The journal of brand management : an international journal
343
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
328
Journal of international consumer marketing
318
Journal of travel and tourism marketing
316
Journal of marketing management : MM
301
Journal of retailing
301
Cogent business & management
297
Journal of marketing communications
295
Tourism management : research, policies, practice
292
Marketing letters : a journal of research in marketing
291
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of fashion marketing and management
289
International journal of retail & distribution management
288
The international review of retail, distribution and consumer research
288
The journal of consumer marketing
282
Journal of marketing
279
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
238
Young consumers : insight and ideas for responsible marketers
238
Journal of food products marketing
230
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ECONIS (ZBW)
114
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114
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1
Impact of online flow on
brand
experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
2
Oppositional
brand
loyalty in online
brand
communities : perspectives on social identity theory and consumer-
brand
relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
Saved in:
3
Consumers' post-adoption of m-services : interest in future m-services based on consumer evaluations of current m-services
Park, Joohyung
;
Snell, Whitney
;
Ha, Sejin
;
Chung, Te-lin
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
3
,
pp. 165-175
Persistent link: https://www.econbiz.de/10009387326
Saved in:
4
WWW=wait, wait, wait : emotional reactions to waiting on the Internet
Ryan, Gerard
;
Mar Pàmies, Maria del
; …
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de/10011411256
Saved in:
5
Consumer heterogeneity, perceived value, and repurchase decision-making in online shopping : the role of gender, age, and shopping motives
Fang, Jiaming
;
Wen, Chao
;
George, Benjamin
;
Prybutok, …
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011487659
Saved in:
6
The impact of presentation
mode
and product type on online impulse buying decisions
Liao, Chechen
;
To, Pui-Lai
;
Wong, Yun-Chi
;
Palvia, Prashant
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10011487672
Saved in:
7
The effects of reward type on evaluations of an online lucky draw
Chen, Ming-Yi
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011487686
Saved in:
8
Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana
;
Brengman, Malaika
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 218-241
Persistent link: https://www.econbiz.de/10011372580
Saved in:
9
Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Wang, Xinwei
;
Teo, Hock-hai
;
Wei, Kwok Kee
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 153-174
Persistent link: https://www.econbiz.de/10011372585
Saved in:
10
Developing user loyalty for social networking sites : a relational perspective
Gu, Rui
;
Oh, Lih-Bin
;
Wang, KanLiang
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
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