//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of fashion marketing and management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brennpunkt Markenführung - ges...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
65
Markenführung
65
Consumer behaviour
44
Fashion
44
Konsumentenverhalten
44
Mode
44
Luxury goods
31
Luxusgüter
31
Brand image
28
Markenimage
28
Brand
26
Markenartikel
25
Bekleidungsindustrie
13
Clothing industry
13
Social Web
13
Social web
13
Beziehungsmarketing
11
Relationship marketing
11
Internet marketing
10
Online-Marketing
10
Textile distribution
10
Textilhandel
10
Brand loyalty
7
Bekleidung
6
Clothing
6
Gesellschaft
6
Society
6
Branding
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Fashion industry
5
Luxury
5
Luxury brands
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social media
5
Brands
4
Customer integration
4
Designation of origin
4
Einzelhandel
4
more ...
less ...
Online availability
All
Undetermined
42
Free
1
Type of publication
All
Article
62
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
All
English
65
Author
All
Phau, Ian
5
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Lee, Yuri
2
Warnaby, Gary
2
Ahn, SooKyoung
1
Alexander, Bethan
1
Arroyo-Cañada, Francisco-Javier
1
Bang Nguyen Viet
1
Barnes, Liz
1
Behrens, Stefan
1
Berlanga Silvente, Vanesa
1
Bradshaw, Amanda S.
1
Brum, Alessandro
1
Carduck, Juliane
1
Casais, Beatriz
1
Castelli, Cecilia
1
Cauberghe, Verolien
1
Cavender, RayeCarol
1
Chang, Jae Youn
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Coates, Nigel
1
Contreras, Luis Ortega
1
Creighton, Rachel
1
Cretul, Matthew
1
Danbury, Annie
1
Dang Huu Phuc
1
Del Olmo Arriaga, Josep Lluis
1
Doss, Farrell
1
Duverger, Philippe
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Forney, Judith A.
1
Fuxman, Leonora
1
Geissinger, Andrea
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of business research : JBR
602
The journal of brand management : an international journal
552
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
86
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
65
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
Saved in:
2
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
5
Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
6
Brand luxury index : a reconsideration and revision
Kim, Jieun
;
Johnson, Kim K.
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
Saved in:
7
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
8
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
Two decades of sustainable supply chain management in the fashion business, an appraisal
Khurana, Karan
;
Ricchetti, Marco
- In:
Journal of fashion marketing and management
20
(
2016
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011575441
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->