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~isPartOf:"Journal of fashion marketing and management"
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An Empirical Study of Word-of-...
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Konsumentenverhalten
292
Consumer behaviour
283
Mode
144
Fashion
140
Bekleidung
91
Clothing
89
Bekleidungsindustrie
66
Clothing industry
66
USA
58
United States
51
Brand management
47
Markenführung
47
Brand image
45
Markenimage
45
Luxury goods
44
Luxusgüter
44
Textile distribution
44
Textilhandel
44
Social Web
36
Social web
35
Frauen
33
Women
32
Online retailing
31
Online-Handel
31
Brand
30
Markenartikel
30
Jugendliche
23
Beziehungsmarketing
22
Relationship marketing
22
Youth
22
Öko-Produkt
21
E-commerce
20
Electronic Commerce
20
Internet marketing
20
Online-Marketing
20
Sustainable product
20
Personality psychology
18
Persönlichkeitspsychologie
18
Einzelhandel
15
Retail trade
15
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Lennon, Sharron J.
7
Phau, Ian
7
Johnson, Kim K. P.
5
Thomas, Jane Boyd
5
Yan, Ruoh-nan
5
Chattaraman, Veena
4
Choo, Ho Jung
4
Khare, Arpita
4
Kim, Hyunsook
4
Lee, Yuri
4
Sadachar, Amrut
4
Choi, Dooyoung
3
Costa, Marconi Freitas da
3
Hodges, Nancy
3
Hustvedt, Gwendolyn
3
Jain, Sheetal
3
Kim, HaeJung
3
Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Kwon, Wi-suk
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Noh, Mijeong
3
Norton, Marjorie J. T.
3
Norum, Pamela S.
3
Seock, Yoo-kyoung
3
Watchravesringkan, Kittichai
3
Wu, Juanjuan
3
Yoon, Namhee
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Ahn, SooKyoung
2
Baghi, Ilaria
2
Bernard, John C.
2
Carroll, Kate
2
Carroll, Kathryn A.
2
Cassidy, Tracy Diane
2
Cervellon, Marie-Cécile
2
Chakraborty, Swagata
2
Chang, Hyo Jung
2
Chebat, Jean-Charles
2
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Journal of fashion marketing and management
Journal of business research : JBR
2,229
Journal of retailing and consumer services
1,994
NBER working paper series
890
International journal of hospitality management
794
International journal of consumer studies
782
Working paper / National Bureau of Economic Research, Inc.
765
Psychology & marketing
715
NBER Working Paper
688
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
SpringerLink / Bücher
514
Technological forecasting & social change : an international journal
445
Asia Pacific journal of marketing and logistics
412
Tourism management : research, policies, practice
408
The journal of product & brand management
407
Management science : journal of the Institute for Operations Research and the Management Sciences
403
The journal of brand management : an international journal
376
Journal of marketing research : JMR
375
European journal of marketing : EJM
371
Journal of travel and tourism marketing
364
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of marketing management : MM
352
Journal of marketing communications
338
Cogent business & management
333
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
322
Journal of international consumer marketing
322
Journal of marketing
321
Journal of retailing
313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Marketing letters : a journal of research in marketing
306
International journal of contemporary hospitality management
299
Journal of consumer behaviour : an international research review
299
International journal of retail & distribution management
294
The journal of consumer marketing
294
Discussion paper / Centre for Economic Policy Research
291
Journal of business ethics : JOBE
290
Journal of the Academy of Marketing Science
284
The journal of services marketing
283
Journal of hospitality marketing & management
279
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ECONIS (ZBW)
293
OLC EcoSci
9
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1
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
2
The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM : results of a binational study
Mainolfi, Giada
;
Vergura, Donata Tania
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013384536
Saved in:
3
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
4
Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás
;
Bonsón-Fernández, Rocío
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
Saved in:
5
How TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
Roncha, Ana
;
Radclyffe-Thomas, Natascha
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 300-321
Persistent link: https://www.econbiz.de/10011594911
Saved in:
6
Social media fashion influencer eWOM communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Haines, Shelley
;
Fares, Omar H.
;
Mohan, Myuri
;
Lee, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
Saved in:
7
Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh
;
Spinelli, Gabriella
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
Saved in:
8
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
9
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
10
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
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