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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Self-congruity theory in consumer behavior : a little history
Sirgy, M. Joseph - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
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Brand attachment, tour leader attachment, and behavioral intentions of tourists
Yen, Chang-Hua; Chen, Chien-Yu; Cheng, Jui-Chang; Teng, … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 3, pp. 365-391
Persistent link: https://www.econbiz.de/10011900479
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Destination personality : scale development and validation
Kumar, Vikas; Nayak, Jogendra Kumar - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10011912148
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti; Kashif, Muhammad; Platania, Silvia Maria - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha; Kubat Dokumaci, Umut - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
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Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali; Mokhtarian, Pooria - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
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Integrating destination attributes, political (in)stability, destination image, tourist satisfaction, and intention to recommend : a study of UAE
Eid, Riyad; El-Kassrawy, Yasser Ahmed; Agag, Gomaa - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 839-866
Persistent link: https://www.econbiz.de/10012053374
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Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446
Persistent link: https://www.econbiz.de/10012483371