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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chae, Heeju"
~person:"Choi, Tsan-Ming"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
7
Beziehungsmarketing
3
Brand management
3
Kundenzufriedenheit
3
Markenführung
3
Relationship marketing
3
Social Web
3
Social web
3
Customer retention
2
Einzelhandel
2
Emotion
2
Kundenbindung
2
Online-Handel
2
emotions
2
involvement
2
shopping intention
2
Atmospherics
1
Brand
1
Brand image
1
Brand loyalty
1
China
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate reputation
1
Corporate social responsibility
1
Cultural identity
1
Cultural sector
1
Culture
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Firmenimage
1
Innovation adoption
1
Innovationsakzeptanz
1
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Undetermined
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Article
7
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Article in journal
Fallstudie
Aufsatz in Zeitschrift
7
Language
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English
7
Author
All
Chae, Heeju
Choi, Tsan-Ming
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Verhoef, Peter C.
Ko, Eunju
13
Kim, Kyung Hoon
8
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Chun, Eunha
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Khare, Arpita
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
36
Journal of retailing and consumer services
14
International journal of production economics
9
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
Transportation research / E : an international journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Cogent business & management
4
International journal of hospitality management
4
International journal of production research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
IEEE transactions on engineering management : EM
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of fashion marketing and management
3
Psychology & marketing
3
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The service industries journal
2
Tourism management : research, policies, practice
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Decision sciences
1
Decision support systems : DSS ; the international journal
1
EuroMed journal of business
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
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Source
All
ECONIS (ZBW)
7
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1
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7
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date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA
brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
3
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
4
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
5
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
6
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
7
The role of service quality in enhancing
brand
authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
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