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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Customer satisfaction"
~subject:"Firmenimage"
~subject:"Personality psychology"
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Customer satisfaction
Firmenimage
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Brand image
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Markenimage
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Brand management
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brand personality
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Alikhani, Ali
1
Battaglia, Loretta
1
Cedrola, Elena
1
Chieng, Fayrene Yew Leh
1
Ghaffar, Abdul
1
Goi, Chai Lee
1
Hakeem, Abdul
1
Islam, Tahir
1
Kashif, Muhammad
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Kincl, Tomas
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Kubat Dokumaci, Umut
1
Liu, Xinyi
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Mei Teh Goi
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Mokhtarian, Pooria
1
Platania, Silvia Maria
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Saini, Aarti
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Sharma, Anshuman
1
Sirgy, M. Joseph
1
Swaminathan, Vanitha
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Trivedi, Jay
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
78
The journal of brand management : an international journal
50
Journal of retailing and consumer services
49
The journal of product & brand management
36
Journal of travel and tourism marketing
26
International journal of hospitality management
24
Psychology & marketing
23
Asia Pacific journal of marketing and logistics
17
Journal of hospitality marketing & management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of business ethics : JOBE
13
Tourism management : research, policies, practice
13
Corporate reputation review : an international journal
11
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of strategic marketing
11
The journal of consumer marketing
11
International marketing review
10
Journal of destination marketing & management
10
Marketing intelligence & planning
10
Cogent business & management
9
Journal of marketing management : MM
9
Pakistan journal of commerce and social sciences
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Global business review
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of fashion marketing and management
7
Journal of global marketing
7
Journal of vacation marketing
7
Marketing letters : a journal of research in marketing
7
The journal of services marketing
7
International journal of consumer studies
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
International journal of sports marketing & sponsorship
6
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ECONIS (ZBW)
9
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1
Self-congruity theory in consumer behavior : a little history
Sirgy, M. Joseph
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
Saved in:
2
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
3
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
4
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
Saved in:
5
Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha
;
Kubat Dokumaci, Umut
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
Saved in:
6
Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
Saved in:
7
Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
8
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
9
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
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