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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)
Pressey, Andrew D. - In: Journal of historical research in marketing 8 (2016) 1, pp. 174-196
Persistent link: https://www.econbiz.de/10011535104
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The history of conspicuous consumption in the United Kingdom : 1945-2000
Patsiaouras, Georgios - In: Journal of historical research in marketing 9 (2017) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10011805002
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The history of advertising trust archive
Moir, Alistair; Read, Eve; Towne, Sophie - In: Journal of historical research in marketing 9 (2017) 4, pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
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Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric - In: Journal of historical research in marketing 7 (2015) 3, pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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Marketing, marketing systems, and the framing of marketing history
Layton, Roger A. - In: Journal of historical research in marketing 7 (2015) 4, pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
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Lost and found : Stanley C. Hollander's (1956) History of Labels
McLean, Paula A. - In: Journal of historical research in marketing 1 (2009) 1, pp. 165-170
Persistent link: https://www.econbiz.de/10003915770
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Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 2, pp. 316-323
Persistent link: https://www.econbiz.de/10009561214
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The Marketing Institutions by Ralph F. Breyer (1934)
Shaw, Eric - In: Journal of historical research in marketing 6 (2014) 3, pp. 449-454
Persistent link: https://www.econbiz.de/10010414254