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~isPartOf:"Journal of historical research in marketing"
~subject:"Portfolio selection"
~subject:"Wirtschaftsgeschichte"
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Portfolio selection
Wirtschaftsgeschichte
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59
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Journal of historical research in marketing
NBER working paper series
586
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489
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484
Insurance / Mathematics & economics
277
European journal of operational research : EJOR
270
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244
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234
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169
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169
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98
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ECONIS (ZBW)
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1
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
2
Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)
Pressey, Andrew D.
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 174-196
Persistent link: https://www.econbiz.de/10011535104
Saved in:
3
The history of conspicuous consumption in the United Kingdom : 1945-2000
Patsiaouras, Georgios
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011805002
Saved in:
4
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
5
Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
Saved in:
6
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Saved in:
7
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
8
Lost and found : Stanley C. Hollander's (1956) History of Labels
McLean, Paula A.
- In:
Journal of historical research in marketing
1
(
2009
)
1
,
pp. 165-170
Persistent link: https://www.econbiz.de/10003915770
Saved in:
9
Interpreting Brown and Hackley (2012) : from History to the histories of marketing
theory
and practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 316-323
Persistent link: https://www.econbiz.de/10009561214
Saved in:
10
The Marketing Institutions by Ralph F. Breyer (1934)
Shaw, Eric
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 449-454
Persistent link: https://www.econbiz.de/10010414254
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