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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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The impact of the 2008 Beijing Olympic Games on China's destination brand : a U.S.-based examination
Li, Xiang; Kaplanidou, Kyriaki - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 237-261
Persistent link: https://www.econbiz.de/10009779919
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Destination image versus risk perception
Perpiña, Laura; Camprubí, Raquel; Prats, Lluís - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10011997123
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Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy; Wang, Yao-Chin; Kuo, Pei-Jou - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
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Website translation and destination image marketing : a case study of Reunion Island
Tang-Taye, Jean-Pierre; Standing, Craig - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 5, pp. 611-633
Persistent link: https://www.econbiz.de/10011665514
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Developing a measurement scale for event image
Deng, Claire Qian; Li, Mimi; Shen, Han - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 245-270
Persistent link: https://www.econbiz.de/10011282976
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User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Garay Tamajón, Luis Alfonso; Pérez, Soledad Morales - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 300-327
Persistent link: https://www.econbiz.de/10012201355
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Personality congruence among brands, recruiters, and applicants during the anticipatory socialization process
Kang, Yeonjung; Legendre, Tiffany S.; Cartier, Elizabeth A. - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 8, pp. 1302-1325
Persistent link: https://www.econbiz.de/10012155081