Narrow search
Showing 1 - 10 of 175
Cover Image
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Cover Image
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Cover Image
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Cover Image
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru; Wang, Yao-Chin; Chiu, Tsui-Hua; Chen, … - In: Journal of hospitality marketing & management 27 (2018) 3, pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Cover Image
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping; Yen, Chih-Lun; Liu, Tingting - In: Journal of hospitality marketing & management 29 (2020) 5, pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Cover Image
Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Cover Image
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Cover Image
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Cover Image
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender - In: Journal of strategic marketing 30 (2022) 4, pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Cover Image
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407
Persistent link: https://www.econbiz.de/10013370884