Narrow search
Showing 1 - 10 of 98
Cover Image
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Cover Image
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Cover Image
The effects of advertsing awareness and media form on travel intentions
Hennessey, Sean M.; Yun, Dongkoo; MacDonald, Roberta; … - In: Journal of hospitality marketing & management 19 (2010) 3, pp. 217-243
Persistent link: https://www.econbiz.de/10003977392
Cover Image
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Cover Image
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna; Andreu, Luisa; Ribeiro, … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Cover Image
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Cover Image
Predicting hotel book intention : the influential role of helpfulness and advocacy of online reviews
Ghosh, Tathagata - In: Journal of hospitality marketing & management 27 (2018) 3, pp. 299-322
Persistent link: https://www.econbiz.de/10011880405
Cover Image
A fine-grained sentiment analysis of online guest reviews of economy hotels in China
Luo, Jiaqi; Huang, Songshan; Wang, Renwu - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 71-95
Persistent link: https://www.econbiz.de/10012423257
Cover Image
One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
Cover Image
The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung; Kim, Soon-Ho; Lee, Yong-Ki - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 765-784
Persistent link: https://www.econbiz.de/10012176688