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Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years
Varadarajan, Rajan; Yadav, Manjit S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 11-22
Persistent link: https://www.econbiz.de/10003833046
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Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Varadarajan, Rajan; Srinivasan, Raji; Vadakkepatt, … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 96-110
Persistent link: https://www.econbiz.de/10003987328
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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Mobile marketing : the way forward
Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 1-2
Persistent link: https://www.econbiz.de/10011489393
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Special issue: Mobile marketing
Shankar, Venkatesh (ed.) - 2016
Persistent link: https://www.econbiz.de/10011489400
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Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh; Kleijnen, Mirella; Ramanathan, Suresh; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
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Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
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Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
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Mobile marketing in the retailing environment : current insights and future research avenues
Shankar, Venkatesh; Venkatesh, Alladi; Hofacker, Charles; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 111-120
Persistent link: https://www.econbiz.de/10003987332
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Mobile marketing : a synthesis and prognosis
Shankar, Venkatesh; Balasubramanian, Sridhar - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 118-129
Persistent link: https://www.econbiz.de/10003847118