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Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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Determining the impact of internet channel use on a customer's lifetime
Boehm, Martin - In: Journal of interactive marketing : a quarterly … 22 (2008) 3, pp. 2-22
Persistent link: https://www.econbiz.de/10003838622
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Customer responses to channel migration strategies toward the E-channel
Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
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Prospects for personalization on the Internet
Montgomery, Alan L.; Smith, Michael D. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 130-137
Persistent link: https://www.econbiz.de/10003847119
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Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
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Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung; Kim, Jeeyeon; Choi, Jeonghye; Trivedi, … - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
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Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong; Chu, Junhong; Wu, Jing - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
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Mobile marketing : the way forward
Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 1-2
Persistent link: https://www.econbiz.de/10011489393
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Mobile advertising : a framework and research agenda
Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 3-14
Persistent link: https://www.econbiz.de/10011489406