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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Internet marketing
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Online-Marketing
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Consumer behaviour
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Social Web
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Viral marketing
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Hoffman, Donna L.
4
Novak, Thomas P.
4
Pauwels, Koen
4
Verhoef, Peter C.
4
Eigenraam, Anniek W.
3
Gensler, Sonja
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Labrecque, Lauren I.
3
Reijmersdal, Eva A. van
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Spann, Martin
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Verlegh, Peeter
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Andrews, Michelle
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Bacile, Todd J.
2
Bart, Yakov
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2
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Eelen, Jiska
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Eisend, Martin
2
Goic, Marcel
2
Gottschalk, Sabrina Alexandra
2
Grewal, Dhruv
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hennig-Thurau, Thorsten
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Hofacker, Charles F.
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Hollebeek, Linda D.
2
Hudders, Liselot
2
Kannan, P. K.
2
Keeling, Debbie Isobel
2
Lam, Shun Yin
2
Lu, Qiang
2
Mafael, Alexander
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Malthouse, Edward C.
2
Noort, Guda van
2
Papatla, Purushottam
2
Pelsmacker, Patrick de
2
Rangaswamy, Arvind
2
Ruyter, Ko de
2
Skiera, Bernd
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VanMeter, Rebecca A.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
885
Journal of business research : JBR
606
Springer eBook Collection
365
Strategic management journal
257
Technological forecasting & social change : an international journal
245
Industrial marketing management : the international journal for industrial and high-tech firms
199
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
194
Long range planning : LRP ; international journal of strategic management
185
Gabler Edition Wissenschaft
166
Harvard business review : HBR
165
Business horizons
158
Europäische Hochschulschriften / 5
152
Harvard-Business-Manager : das Wissen der Besten
150
Journal of business strategy
143
International journal of hospitality management
132
Management science : journal of the Institute for Operations Research and the Management Sciences
128
Business strategy and the environment
126
Premier reference source
125
Journal of strategy and management
124
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
123
Strategic Direction
122
International journal of advertising : the review of marketing communications
119
Management decision : MD
118
Journal of marketing communications
117
Strategy & leadership : a publication of Strategic Leadership Forum
117
Journal of advertising research
115
Springer eBook Collection / Business and Economics
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
Research
111
Cogent business & management
104
Lehrbuch
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Tourism management : research, policies, practice
98
Journal of business ethics : JOBE
97
Technology analysis & strategic management
97
Information systems research : ISR
96
International journal of business information systems : IJBIS
94
Management Decision
93
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ECONIS (ZBW)
134
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1
Flow online : lessons learned and future prospects
Hoffman, Donna L.
;
Novak, Thomas P.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10003833049
Saved in:
2
Click here for Internet insight : advances in clickstream data analysis in marketing
Bucklin, Randolph E.
;
Sismeiro, Catarina
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003833052
Saved in:
3
The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
Saved in:
4
New communications approaches in marketing : issues and research directions
Winer, Russel S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 108-117
Persistent link: https://www.econbiz.de/10003847115
Saved in:
5
Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
6
A hierarchical marketing communications model of online and offline media synergies
Naik, Prasad A.
;
Peters, Kay
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 288-299
Persistent link: https://www.econbiz.de/10003893284
Saved in:
7
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
8
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
Saved in:
9
The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
Saved in:
10
Heterogeneity in the effects of online persuasion
Kaptein, Maurits
;
Eckles, Dean
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 176-188
Persistent link: https://www.econbiz.de/10009569258
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