Narrow search
Showing 1 - 10 of 319
Cover Image
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Cover Image
The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh - In: Journal of international consumer marketing 30 (2018) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Cover Image
Factors affecting sustainable luxury purchase behavior : a conceptual framework
Jain, Sheetal - In: Journal of international consumer marketing 31 (2019) 2, pp. 130-146
Persistent link: https://www.econbiz.de/10012200711
Cover Image
A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories
Souiden, Nizar; M’Saad, Bouthaina; Pons, Frank - In: Journal of international consumer marketing 23 (2011) 5, pp. 329-343
Persistent link: https://www.econbiz.de/10009383487
Cover Image
Discovering consumer personality clusters in prestige sensitivity and fashion consciousness context
Casidy, Riza - In: Journal of international consumer marketing 24 (2012) 4, pp. 291-299
Persistent link: https://www.econbiz.de/10009717324
Cover Image
A comparison of Chinese consumers' intentions to purchase luxury fashion brands for self-use and for gifts
Chen, Jia; Kim, Soyoung - In: Journal of international consumer marketing 25 (2013) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10009737352
Cover Image
Collective self-esteem and online shopping attitudes among college students : comparison between the US and India
Khare, Arpita; Sadachar, Amrut - In: Journal of international consumer marketing 26 (2014) 2, pp. 106-121
Persistent link: https://www.econbiz.de/10010359895
Cover Image
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Cover Image
Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Cover Image
The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling; Liu, Feng - In: Journal of international consumer marketing 29 (2017) 4, pp. 239-249
Persistent link: https://www.econbiz.de/10011744268