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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh - In: Journal of international consumer marketing 30 (2018) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
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Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling; Liu, Feng - In: Journal of international consumer marketing 29 (2017) 4, pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
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It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves; Lopes, Evandro Luiz; … - In: Journal of international consumer marketing 29 (2017) 4, pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
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Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama; Elahee, Mohammad Niamat; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel; Alarcón-del-Amo, … - In: Journal of international consumer marketing 31 (2019) 5, pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza; Pool, Javad Khazaei - In: Journal of international consumer marketing 29 (2017) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10011690493