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Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
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Income, culture, and household consumption expenditure patterns in the European Union : convergence or divergence?
Nowak, Jan; Kochkova, Olena - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 260-275
Persistent link: https://www.econbiz.de/10009270616
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New technology mirrors old habits : online buying mirrors cross-national variance of conventional buying
Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 246-259
Persistent link: https://www.econbiz.de/10009270618
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Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
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A cross-cultural investigation of customer reactions to service failure and recovery
Matos, Celso Augusto de; Fernandes, Daniel Von der Heyde; … - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 211-228
Persistent link: https://www.econbiz.de/10009270624
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Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE
Yoo, Boonghee; Donthu, Naveen; Lenartowicz, Tomasz - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 193-210
Persistent link: https://www.econbiz.de/10009270629
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Cross-cultural consumer behavior : a review of research findings
Mooij, Marieke K. de; Hofstede, Geert - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 181-192
Persistent link: https://www.econbiz.de/10009270636
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Cross-cultural and cross-national consumer research in the global economy of the twenty-first century
Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 167-180
Persistent link: https://www.econbiz.de/10009270639
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Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009270647
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Impact of Indian cultural values and lifestyles on meaning of branded products : study on University students in India
Khare, Arpita - In: Journal of international consumer marketing 23 (2011) 5, pp. 365-379
Persistent link: https://www.econbiz.de/10009383478