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Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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The formation of brand loyalty : a partial dual-factor explanation
Zhang, Yueling; Liu, Feng - In: Journal of international consumer marketing 29 (2017) 4, pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
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The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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Does brand equity always work? : a study of the moderating effect of justice perceptions and consumer attribution towards Chinese consumers
Lee, Joseph Lok-Man; Siu, Noel Yee-Man; Zhang, Tracy … - In: Journal of international consumer marketing 32 (2020) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012200800
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Who is the celebrity endorser? : a content analysis of celebrity endorsements
Schimmelpfennig, Christian - In: Journal of international consumer marketing 30 (2018) 4, pp. 220-234
Persistent link: https://www.econbiz.de/10011965973
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Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu; Wu, Jun; Arora, Amit; Bacouël-Jentjens, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999