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Cultural and individual differences in online reviews
Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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A cross-national study of consumer spending behavior : the impact of social media intensity and materialism
Thoumrungroje, Amonrat - In: Journal of international consumer marketing 30 (2018) 4, pp. 276-286
Persistent link: https://www.econbiz.de/10011965987
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Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu; Jong, Menno D. T. de; Gosselt, Jordy F. - In: Journal of international consumer marketing 34 (2022) 5, pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
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The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa; Khair, Nadine; Elmarakby, Reyad - In: Journal of international consumer marketing 33 (2021) 5, pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
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Intention to purchase counterfeit luxury products : a comparative study between Pakistani and the UK consumers
Hussain, Ammar; Kofinas, Alexander; Win, Sandar - In: Journal of international consumer marketing 29 (2017) 5, pp. 331-346
Persistent link: https://www.econbiz.de/10011809522
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An exploratory comparison of materialism and conspicuous consumption in Pakistan
Dev, Madhoo; Podoshen, Jeffrey Steven; Shahzad, Muhammad - In: Journal of international consumer marketing 30 (2018) 5, pp. 317-325
Persistent link: https://www.econbiz.de/10011966071
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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A cross-cultural validation of the tourism web acceptance model (T-WAM) in different cultural contexts
Besbes, Alia; Legohérel, Patrick; Kucukusta, Deniz; … - In: Journal of international consumer marketing 28 (2016) 3, pp. 211-226
Persistent link: https://www.econbiz.de/10011507326
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Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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Virtual consumer communities for innovation : a cross-cultural perspective
Jacobsen, Lina Fogt; Barcellos, Marcia Dutra de; Hoppe, … - In: Journal of international consumer marketing 31 (2019) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10012200708