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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.; Bizarrias, Flávio Santino; … - In: Journal of international consumer marketing 35 (2023) 3, pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
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Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo; Ham, Chang-Dae; Park, Jae Hee - In: Journal of international consumer marketing 26 (2014) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
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The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla; Chikweche, Tendai; Stanton, John - In: Journal of international consumer marketing 35 (2023) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
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The impact of Arab American ethnic identity on the consumption of culture-specific products
Barakat, Areeg; Gopalakrishna, Pradeep; Lala, Vishal - In: Journal of international consumer marketing 26 (2014) 5, pp. 405-425
Persistent link: https://www.econbiz.de/10010430572
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The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 35 (2023) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
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Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da; Strehlau, Vivian Iara - In: Journal of international consumer marketing 32 (2020) 3, pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
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Cross-cultural and cross-national consumer research in the global economy of the twenty-first century
Manrai, Lalita A.; Manrai, Ajay K. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 167-180
Persistent link: https://www.econbiz.de/10009270639
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Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009270647
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Cultural and individual differences in online reviews
Messner, Wolfgang - In: Journal of international consumer marketing 32 (2020) 5, pp. 356-382
Persistent link: https://www.econbiz.de/10012312900