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Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika; Calantone, Roger J.; Randhawa, Praneet - In: Journal of international consumer marketing 27 (2015) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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The impact of trust propensity on consumers' cause-related marketing purchase intentions and the moderating role of culture and gender
Heidarian, Elham - In: Journal of international consumer marketing 31 (2019) 4, pp. 345-362
Persistent link: https://www.econbiz.de/10012200787
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Is cause-related marketing all the same for different cultures?
Mora, Elísabet; Küster, Inés; Vila, Natalia - In: Journal of international consumer marketing 36 (2024) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
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How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng; Chen, Tser-yieth; Tseng, Chien-ming - In: Journal of international consumer marketing 21 (2009) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
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The role of socializing agents in communicating healthy eating to adolescents : a cross-cultural study
Chan, Kara; Prendergast, Gerard P.; Grønhøj, Alice; … - In: Journal of international consumer marketing 23 (2011) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10008858057
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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Determinants of shopping behavior of urban consumers
Rajagopal, Amritanshu - In: Journal of international consumer marketing 23 (2011) 2, pp. 83-104
Persistent link: https://www.econbiz.de/10008991177