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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
74
Markenimage
74
Brand management
66
Markenführung
66
Cultural identity
50
Kulturelle Identität
50
China
48
Designation of origin
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Advertising effects
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Werbewirkung
23
Beziehungsmarketing
21
Relationship marketing
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Advertising
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Werbung
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Viral marketing
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Virales Marketing
17
purchase intention
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Khare, Arpita
8
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5
Xue, Fei
5
Torres, Ivonne M.
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
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Chikweche, Tendai
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Fazli-Salehi, Reza
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Gavish, Yossi
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Liu, Yu
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Lopes, Evandro Luiz
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Madadi, Rozbeh
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Meng, Juan
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Segev, Sigal
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Sharma, Piyush
3
Shoham, Aviv
3
Sohail, M. Sadiq
3
Agnihotri, Arpita
2
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Bhattacharya, Saurabh
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Calantone, Roger J.
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Chandrasekara, Ruwangi
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Clark, Ronald A.
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Cude, Brenda J.
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Ertz, Myriam
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Gupta, Shruti
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Haytko, Diana L.
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Jun, Jong Woo
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Kang, Inwon
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Kim, Youn-kyung
2
Koo, Jakyung
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Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
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Journal of international consumer marketing
Journal of business research : JBR
2,510
Journal of retailing and consumer services
2,052
International journal of hospitality management
839
SpringerLink / Bücher
823
Psychology & marketing
786
International journal of consumer studies
780
The journal of brand management : an international journal
693
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
NBER working paper series
611
The journal of product & brand management
511
Working paper / National Bureau of Economic Research, Inc.
508
Tourism management : research, policies, practice
486
Management science : journal of the Institute for Operations Research and the Management Sciences
473
Journal of marketing research : JMR
470
Technological forecasting & social change : an international journal
461
Journal of travel and tourism marketing
448
European journal of marketing : EJM
446
NBER Working Paper
444
Asia Pacific journal of marketing and logistics
442
Journal of marketing management : MM
426
Journal of marketing
385
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
383
Journal of marketing communications
379
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of advertising research
361
Journal of retailing
357
Cogent business & management
349
Marketing letters : a journal of research in marketing
335
Journal of fashion marketing and management
328
Journal of the Academy of Marketing Science
328
Journal of consumer behaviour : an international research review
324
International journal of contemporary hospitality management
323
Marketing intelligence & planning
315
Industrial marketing management : the international journal for industrial and high-tech firms
313
International journal of retail & distribution management
313
The journal of consumer marketing
312
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
311
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ECONIS (ZBW)
340
USB Cologne (EcoSocSci)
1
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1
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
2
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
A cross-national study of the influence of individualism and collectivism on liking
brand
pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Saved in:
4
Extending consumer online
brand
trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
5
The formation of
brand
loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
6
How relationship quality drives knowledge sharing on Facebook
brand
pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
7
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
8
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
9
Exploring the literal effect of COO for a new
brand
: a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
10
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
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