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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
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Customer engagement in international markets
Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui; Gao, Tao - In: Journal of international marketing 24 (2016) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
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International marketing strategy in emerging-market exporting firms
Samiee, Saeed; Chirapanda, Suthawan - In: Journal of international marketing 27 (2019) 1, pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.; Griffith, David A. - In: Journal of international marketing 27 (2019) 2, pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
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The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine; Bai, Xuan; Li, Julie Juan - In: Journal of international marketing 23 (2015) 2, pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
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Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung; Kannan, P. K. - In: Journal of international marketing 28 (2020) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
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Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.; Magnusson, Peter - In: Journal of international marketing 25 (2017) 4, pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
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International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.; Weaven, Scott; Perkins, Helen; … - In: Journal of international marketing 26 (2018) 1, pp. 30-60
Persistent link: https://www.econbiz.de/10011848797