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International marketing
121
Internationales Marketing
121
Consumer behaviour
39
Konsumentenverhalten
39
Multinationales Unternehmen
33
Transnational corporation
33
Brand management
28
International market entry
28
Internationaler Markteintritt
28
Markenführung
28
Globalisierung
26
Globalization
26
Firm performance
24
Unternehmenserfolg
24
Marketing management
20
Marketingmanagement
20
Brand image
18
Export
18
Markenimage
18
Beziehungsmarketing
17
Relationship marketing
17
China
16
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16
Schwellenländer
16
Welt
16
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16
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11
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11
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global brands
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10
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9
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Article
146
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3
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148
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148
Collection of articles of several authors
2
Sammelwerk
2
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Language
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English
149
Author
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Diamantopoulos, Adamantios
6
Magnusson, Peter
6
Westjohn, Stanford A.
6
Robson, Matthew J.
5
Griffith, David A.
4
Hewett, Kelly
4
Riefler, Petra
4
Chen, Qimei
3
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Grinstein, Amir
3
Hultman, Magnus
3
Katsikeas, Constantine S.
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Sousa, Carlos M. P.
3
Strizhakova, Yuliya
3
Taylor, Charles Raymond
3
Zhou, Lianxi
3
Alden, Dana
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Gabrielsson, Peter
2
Guo, Xiaoling
2
Hilmersson, Mikael
2
Jin, Jason Lu
2
Ju, Min
2
Kuivalainen, Olli
2
Lages, Luis Filipe
2
Lee, Ruby P.
2
Lehmann, Donald R.
2
Losada, Fernando
2
Morgan, Robert
2
Ozsomer, Aysegul
2
Papadopoulos, Nicolas G.
2
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Journal of international marketing
SpringerLink / Bücher
1,059
Journal of business research : JBR
840
Technological forecasting & social change : an international journal
666
International journal of innovation management
586
International journal of technology management : IJTM
482
Research policy : policy, management and economic studies of science, technology and innovation
443
Technology analysis & strategic management
429
Technovation : the international journal of technological innovation, entrepreneurship and technology management
426
Industrial marketing management : the international journal for industrial and high-tech firms
382
Journal of open innovation : technology, market, and complexity
380
International business review : the official journal of the European International Business Academy
320
Springer eBook Collection
308
IEEE transactions on engineering management : EM
276
Europäische Hochschulschriften / 5
245
International journal of innovation and technology management
241
The journal of product innovation management : an international publication of the Product Development & Management Association
237
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
230
Gabler Edition Wissenschaft
209
Innovation: organization & management : IOM
201
International marketing review
201
R & D management
194
Research technology management : RTM
184
Journal of engineering and technology management : JET-M
180
International journal of project management : the journal of The International Project Management Association
177
Research
173
Industry and innovation
171
Harvard business review : HBR
169
Creativity and innovation management
167
International journal of business innovation and research
161
Industrial and corporate change
156
Management international review : mir ; journal of international business
154
Journal of world business : JWB
153
The journal of business & industrial marketing
151
Springer eBook Collection / Business and Economics
149
Harvard-Business-Manager : das Wissen der Besten
146
European journal of innovation management
145
International journal of entrepreneurship and innovation management
135
The journal of technology transfer
134
International journal of entrepreneurship and small business
131
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ECONIS (ZBW)
149
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1
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10
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149
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1
Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries
Chetty, Sylvie K.
;
Karami, Masoud
;
Martín Martín, Oscar
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 70-93
Persistent link: https://www.econbiz.de/10011924487
Saved in:
2
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
3
International market entry : how do small and medium-sized enterprises make decisions?
Ahi, Ali
;
Baronchelli, Gianpaolo
;
Kuivalainen, Olli
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011656741
Saved in:
4
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
5
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
6
The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine
;
Bai, Xuan
;
Li, Julie Juan
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
Saved in:
7
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
8
Challenging the conceptualization and measurement of distance and international experience in entry mode choice research
Dow, Douglas
;
Larimo, Jorma
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 74-98
Persistent link: https://www.econbiz.de/10003891584
Saved in:
9
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
10
Persistence and learning : success factors of Taiwanese firms in international markets
Johnson, Joseph
;
Yin, Eden
;
Tsai, Hueiting
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 39-54
Persistent link: https://www.econbiz.de/10003889899
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