//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How global brands incorporatin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
11
International marketing
11
Internationales Marketing
11
Markenführung
11
global brands
11
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Markenimage
6
Globalisierung
5
Globalization
5
Brand
4
Markenartikel
4
Welt
4
World
4
Emerging economies
3
Schwellenländer
3
local brands
3
Internet marketing
2
Multinationales Unternehmen
2
Online-Marketing
2
Social Web
2
Social web
2
Transnational corporation
2
culture
2
global identity
2
globalization
2
Beziehungsmarketing
1
CMO
1
CSR
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cultural identity
1
Decision under uncertainty
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Entscheidung unter Unsicherheit
1
Environmental consciousness
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Alden, Dana
1
Asiati, Diah Isnaini
1
Baršytė, Justina
1
Coulter, Robin A.
1
Grinstein, Amir
1
Guo, Xiaoling
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Karjaluoto, Heikki
1
Kelley, James B.
1
Lee, Julie A.
1
Neciunskas, Paulius
1
Price, Linda L.
1
Riefler, Petra
1
Ruzeviciute, Ruta
1
Sarıal-Abi, Gülen
1
Schlegelmilch, Bodo B.
1
Soutar, Geoffrey N.
1
Steenkamp, Jan-Benedict E. M.
1
Strizhakova, Yuliya
1
Taiminen, Kimmo
1
Talay, M. Berk
1
Townsend, Janell D.
1
Wahid, Risqo
1
Yeniyurt, Sengun
1
Zou, Shaoming
1
Özturan, Peren
1
more ...
less ...
Published in...
All
Journal of international marketing
Journal of business research : JBR
9
International marketing review
6
Journal of global marketing
4
International Marketing Review
3
Business Economics Working Papers
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Business Research
2
Sociological Research Online
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Tourism management perspectives : TMP
2
World Review of Entrepreneurship, Management and Sustainable Development
2
Advances in global leadership
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Corporate reputation review
1
DIW Discussion Papers
1
Discussion Papers of DIW Berlin
1
Discussion papers / CEPR
1
Economics Papers from University Paris Dauphine
1
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
1
European management journal
1
European research studies
1
Human resource management
1
Indian Economic Review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Emerging Markets
1
International Journal of Sustainable Economies Management (IJSEM)
1
International journal of business and globalisation : IJBG
1
International journal of business environment : IJBE
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sustainable economies management : an official publication of the Information Resources Management Association
1
Journal of Business Strategy
1
Journal of Consumer Marketing
1
Journal of Global Entrepreneurship Research
1
Journal of Global Entrepreneurship Research : JGER
1
Journal of Management Studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
2
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
3
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
4
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
5
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
6
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
7
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
8
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
9
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
Saved in:
10
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->