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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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Roger Dickinson (1929–2012)
Peterson, Mark; Vann, Richard - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
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The marketing future beyond the limits of growth
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10009692949
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Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Upadhyaya, Shikha; Vann, Richard J.; Camacho, Sonia; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
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Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.; Cherrier, Hélène; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
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Twenty years of country-of-origin food labeling research : a review of the literature and implications for food marketing systems
Newman, Christopher L.; Turri, Anna M.; Howlett, Elizabeth - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 505-519
Persistent link: https://www.econbiz.de/10010467240