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Special issue: Marketing and information technology
In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 318-412
Persistent link: https://www.econbiz.de/10003785925
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Applying ctaholic social teachings to ethical issues in marketing
Klein, Thomas A.; Laczniak, Gene R. - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 233-243
Persistent link: https://www.econbiz.de/10003893405
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Alternative trade organization and subjective quality of life : the case of Latin American coffee producers
Geiger-Oneto, Stephanie; Arnould, Eric J. - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 276-290
Persistent link: https://www.econbiz.de/10009301182
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Governmentality at the base-of-the-pyramid
Bonsu, Samuel K.; Polsa, Pia - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 236-244
Persistent link: https://www.econbiz.de/10009301193
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The integrative justice model for marketing to the poor : an extension of S-D logic to distributive justice and macromarketing
Laczniak, Gene R.; Santos, Nicholas J. C. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
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A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.; Webster, Frederick E. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
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Macro-systems role of marketing : do we trade environment for welfare?
Kadirov, Djavlonbek - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 359-375
Persistent link: https://www.econbiz.de/10009489723
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Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Diversity in marketing system assortments
Layton, Roger A.; Duan, Zhirong - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10011339732