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Contextual cues and consumer s...
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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
55
Relationship marketing
55
Brand management
46
Markenführung
46
Brand image
45
Markenimage
45
Social Web
31
Social web
31
Internet marketing
30
Online-Marketing
30
Marketing management
27
Marketingmanagement
27
Selling
27
Verkauf
27
Brand
23
Markenartikel
23
Preismanagement
23
Pricing strategy
23
Viral marketing
22
Virales Marketing
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Advertising effects
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Einzelhandel
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Online retailing
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Online-Handel
21
Retail trade
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USA
21
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Werbewirkung
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Advertising
17
Werbung
17
Salespeople
16
Theorie
16
Theory
16
Verkaufspersonal
16
Customer satisfaction
14
Kundenzufriedenheit
14
Sales promotion
14
Verkaufsförderung
14
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Article
316
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English
316
Author
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Homburg, Christian
6
Kumar, V.
6
Schreier, Martin
6
Fuchs, Christoph
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ahearne, Michael
4
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kannan, P. K.
4
Luo, Xueming
4
Melnyk, Valentyna
4
Puntoni, Stefano
4
Wieseke, Jan
4
Alavi, Sascha
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Habel, Johannes
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
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Journal of marketing
Journal of business research : JBR
2,032
Journal of retailing and consumer services
1,938
International journal of consumer studies
765
International journal of hospitality management
728
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
522
Working paper / National Bureau of Economic Research, Inc.
441
Asia Pacific journal of marketing and logistics
395
SpringerLink / Bücher
395
The journal of product & brand management
393
NBER Working Paper
386
European Journal of Marketing
383
Journal of Consumer Marketing
372
European journal of marketing : EJM
362
The journal of brand management : an international journal
355
Journal of marketing research : JMR
352
Management science : journal of the Institute for Operations Research and the Management Sciences
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
319
Journal of the Academy of Marketing Science
312
Journal of marketing management : MM
310
Journal of retailing
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Cogent business & management
298
Marketing letters : a journal of research in marketing
298
Journal of marketing communications
296
International journal of retail & distribution management
295
Journal of fashion marketing and management
292
Tourism management : research, policies, practice
292
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Journal of business ethics : JOBE
269
Technological forecasting & social change : an international journal
266
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
316
Showing
1
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10
of
316
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1
Determinants of
selling
effectiveness : the importance of declarative knowledge to the personal
selling
concept
Szymanski, David M.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
Saved in:
2
Developing buyer-seller relationships
Dwyer, F. R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 11-27
Persistent link: https://www.econbiz.de/10001052973
Saved in:
3
Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Saved in:
4
Configurations of marketing and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
5
Cross-
selling
performance in complex
selling
contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
6
Intrafunctional competitive intelligence and sales performance : a social network perspective
Ahearne, Michael
;
Lam, Son K.
;
Hayati, Babak
;
Kraus, Florian
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 37-56
Persistent link: https://www.econbiz.de/10009793102
Saved in:
7
Learned helplessness among newly hired salespeople and the influence of leadership
Boichuk, Jeffrey P.
;
Bolander, Willy
;
Hall, Zachary R.
; …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010250065
Saved in:
8
Motivating sales reps for innovation
selling
in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
9
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
10
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
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