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Consumer behaviour
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Brand image
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1
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Wedel, Michel
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Moreau, C. Page
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Journal of marketing
Journal of marketing research : JMR
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Marketing Science
10
Journal of business research : JBR
9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Discussion paper / Center for Economic Research, Tilburg University
6
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing letters : a journal of research in marketing
6
Psychometrika
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
Fundamentals of marketing research ; Vol. 6
4
International Series in Quantitative Marketing
4
International series in quantitative marketing
4
Journal of applied econometrics
4
MSI reports : working paper series
4
Marketing Letters
4
Business Economics Working Papers
3
Conjoint measurement : methods and applications
3
Foundations and trends in marketing : FTMKT
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of the Academy of Marketing Science
3
Management Science
3
SOM research reports
3
Statistica Neerlandica
3
Customer engagement marketing
2
Economics Letters
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
2
European journal of marketing : EJM
2
Foundations and Trends(R) in Marketing
2
Journal of Business Research
2
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ECONIS (ZBW)
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OLC EcoSci
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1
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
Saved in:
2
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
3
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
4
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
5
Video content marketing : the making of clips
Liu, Xuan
;
Shi, Savannah Wei
;
Teixeira, Thales
;
Wedel, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 86-101
Persistent link: https://www.econbiz.de/10011880543
Saved in:
6
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
Saved in:
7
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
8
The rise of new technologies in marketing : a framework and outlook
Hoffman, Donna L.
;
Moreau, C. Page
;
Stremersch, Stefan
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012794724
Saved in:
9
Special issue: new technologies in marketing
Hoffman, Donna L.
(
ed.
);
Moreau, C. Page
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012794768
Saved in:
10
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 36-50
Persistent link: https://www.econbiz.de/10005927929
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