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The missing link : surrogate consumers in the marketing chain
Solomon, Michael R. - In: Journal of marketing 50 (1986) 4, pp. 208-218
Persistent link: https://www.econbiz.de/10001015990
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The role of dependence balancing in safeguarding transaction-specific assets in conventional channels
Heide, Jan B. - In: Journal of marketing 52 (1988) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10001051417
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International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin - In: Journal of marketing 51 (1987) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
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A transaction cost perspective on vertical contractual structure and interchannel competitive strategies
Dwyer, F. R. - In: Journal of marketing 52 (1988) 2, pp. 21-34
Persistent link: https://www.econbiz.de/10001055295
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Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success
Fürst, Andreas; Leimbach, Martin; Prigge, Jana-Kristin - In: Journal of marketing 81 (2017) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10011636848
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Managing revenue across retail channels : the interplay of service performance and direct marketing
Lund, Donald J.; Marinova, Detelina - In: Journal of marketing 78 (2014) 5, pp. 99-118
Persistent link: https://www.econbiz.de/10010419895
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United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
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An integrated power and efficiency model of contractual channel governance : theory and empirical evidence
Carson, Stephen J.; Ghosh, Mrinal K. - In: Journal of marketing 83 (2019) 4, pp. 101-120
Persistent link: https://www.econbiz.de/10012176074
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Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Kanuri, Vamsi K.; Mantrala, Murali K.; Thorson, Esther - In: Journal of marketing 81 (2017) 2, pp. 45-63
Persistent link: https://www.econbiz.de/10011697510
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Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep; Saini, Amit; Kumar, Alok; Dwyer, F. R.; … - In: Journal of marketing 82 (2018) 4, pp. 49-69
Persistent link: https://www.econbiz.de/10011880534