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Produktgestaltung
40
Product design
16
Vereinigte Staaten
11
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
5
Markenführung
5
product design
5
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3
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Markenimage
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branding
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logos
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package design
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Balachander, Subramanian
2
Day, George S.
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Herrmann, Andreas
2
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2
Landwehr, Jan Rüdiger
2
Mazze, Edward M.
2
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1
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1
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1
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1
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1
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1
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1
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Crawford, C. Merle
1
Dahl, Darren W.
1
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Journal of marketing
International journal of production research
156
International journal of product development : IJPD
154
International journal of industrial organization
140
NBER working paper series
132
Working paper / National Bureau of Economic Research, Inc.
118
Management science : journal of the Institute for Operations Research and the Management Sciences
106
NBER Working Paper
102
Economics letters
93
The journal of industrial economics
92
Europäische Hochschulschriften / 5
76
International journal of production economics
71
The American economic review
70
Discussion paper / Centre for Economic Policy Research
69
Journal of economic theory
67
Review of industrial organization : RIO
64
CESifo working papers
58
SpringerLink / Bücher
57
Southern economic journal
56
Staff working paper / Bank of Canada
55
The journal of product innovation management : an international publication of the Product Development & Management Association
50
The Rand journal of economics
49
Discussion papers / CEPR
48
IEEE transactions on engineering management : EM
48
European journal of operational research : EJOR
43
European economic review : EER
42
Faculty & research / Insead : working paper series
42
Working paper
42
Journal of business research : JBR
41
Journal of economics
40
The quarterly journal of economics
40
Beiträge zum Produkt-Marketing
39
The economic journal : the journal of the Royal Economic Society
38
International journal of product lifecycle management : IJPLM
35
International economic review
34
Journal of international economics
34
Journal of political economy
34
Research policy : policy, management and economic studies of science, technology and innovation
34
Energy economics
33
Discussion paper
32
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ECONIS (ZBW)
42
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1
Evolutionary processes in competitive markets : beyond the product life cycle
Lambkin, Mary
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10001069410
Saved in:
2
Market segmentation, product differentiation, and marketing strategy
Dickson, Peter R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10001052974
Saved in:
3
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
4
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
5
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
6
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
7
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
8
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
9
Preference tests and the management of product features
Day, Ralph L.
- In:
Journal of marketing
32
(
1968
)
3
,
pp. 24-29
Persistent link: https://www.econbiz.de/10002062250
Saved in:
10
The product life cycle : analysis and applications issues
Day, George S.
- In:
Journal of marketing
45
(
1981
)
4
,
pp. 60-67
Persistent link: https://www.econbiz.de/10002061474
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