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Produktgestaltung
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Preismanagement
36
Pricing strategy
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Consumer behaviour
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19
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18
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
550
European journal of operational research : EJOR
390
Journal of revenue and pricing management
338
International journal of production economics
296
Operations research
283
International journal of production research
279
NBER working paper series
260
International journal of industrial organization
238
NBER Working Paper
214
Working paper / National Bureau of Economic Research, Inc.
206
Economics letters
204
International journal of product development : IJPD
157
Journal of business research : JBR
157
Discussion paper / Centre for Economic Policy Research
142
The journal of industrial economics
136
SpringerLink / Bücher
134
The American economic review
132
Manufacturing & service operations management : M & SOM
122
CESifo working papers
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
117
Production and operations management : an international journal of the Production and Operations Management Society
117
Journal of retailing and consumer services
116
Transportation research / E : an international journal
112
Discussion papers / CEPR
103
Omega : the international journal of management science
98
IEEE transactions on engineering management : EM
92
Europäische Hochschulschriften / 5
82
Information systems research : ISR
79
International journal of hospitality management
78
European economic review : EER
77
The Rand journal of economics
77
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
76
American journal of agricultural economics
75
Discussion paper
75
Energy economics
75
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
75
Faculty & research / Insead : working paper series
74
Journal of retailing
74
Management science : journal of the Institute of Management Sciences ; application and theory
74
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ECONIS (ZBW)
97
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1
Price-product performance competition between retailer and manufacturer brands
Swan, John E.
- In:
Journal of marketing
38
(
1974
)
3
,
pp. 52-59
Persistent link: https://www.econbiz.de/10002893087
Saved in:
2
Evolutionary processes in competitive markets : beyond the product life cycle
Lambkin, Mary
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 4-20
Persistent link: https://www.econbiz.de/10001069410
Saved in:
3
Market segmentation, product differentiation, and marketing strategy
Dickson, Peter R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10001052974
Saved in:
4
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
5
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
6
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
7
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
8
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
9
Design crowdsourcing : the impact on new product performance of sourcing design solutions from the "crowd"
Allen, B. J.
;
Chandrasekaran, Deepa
;
Basuroy, Suman
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 106-123
Persistent link: https://www.econbiz.de/10011810269
Saved in:
10
Preference tests and the management of product features
Day, Ralph L.
- In:
Journal of marketing
32
(
1968
)
3
,
pp. 24-29
Persistent link: https://www.econbiz.de/10002062250
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