//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The third wave of marketing in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
290
Konsumentenverhalten
290
Einzelhandel
59
Beziehungsmarketing
52
Relationship marketing
52
Brand image
46
Brand management
46
Markenführung
46
Markenimage
46
Retail trade
32
Internet marketing
30
Online-Marketing
30
Social Web
30
Social web
30
Marketing management
25
Marketingmanagement
25
Brand
23
Markenartikel
23
Preismanagement
23
Pricing strategy
23
Online retailing
22
Online-Handel
22
USA
22
United States
22
Viral marketing
22
Virales Marketing
22
Advertising effects
21
Werbewirkung
21
Advertising
17
Werbung
17
Dienstleistungsqualität
14
Sales promotion
14
Service quality
14
Verkaufsförderung
14
Customer satisfaction
13
E-commerce
13
Electronic Commerce
13
Kundenzufriedenheit
13
New product development
13
Produktentwicklung
13
more ...
less ...
Online availability
All
Undetermined
142
Free
15
Type of publication
All
Article
329
Type of publication (narrower categories)
All
Article in journal
300
Aufsatz in Zeitschrift
300
Language
All
English
302
Undetermined
27
Author
All
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Geyskens, Inge
4
Gielens, Katrijn
4
Hamilton, Ryan
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
more ...
less ...
Published in...
All
Journal of marketing
Journal of retailing and consumer services
2,135
Journal of business research : JBR
2,050
International journal of consumer studies
769
International journal of hospitality management
724
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
575
Journal of retailing
490
Working paper / National Bureau of Economic Research, Inc.
486
NBER Working Paper
436
SpringerLink / Bücher
420
The international review of retail, distribution and consumer research
412
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
402
International journal of retail & distribution management
401
Management science : journal of the Institute for Operations Research and the Management Sciences
394
European journal of marketing : EJM
368
Journal of marketing research : JMR
358
The journal of brand management : an international journal
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing management : MM
321
Journal of international consumer marketing
320
Journal of travel and tourism marketing
319
Cogent business & management
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
Journal of fashion marketing and management
301
Marketing letters : a journal of research in marketing
299
Journal of marketing communications
296
Tourism management : research, policies, practice
293
European journal of operational research : EJOR
291
Journal of the Academy of Marketing Science
285
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Technological forecasting & social change : an international journal
271
The journal of services marketing
271
Journal of business ethics : JOBE
268
International journal of production economics
267
International journal of contemporary hospitality management
263
more ...
less ...
Source
All
ECONIS (ZBW)
329
Showing
1
-
10
of
329
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From point of purchase to path to purchase : how preshopping factors drive unplanned buying
Bell, David R.
;
Corsten, Daniel
;
Knox, George
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10008840472
Saved in:
2
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Saved in:
3
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
4
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
5
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
6
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
7
In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Beitelspacher, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
Saved in:
8
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
9
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
10
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->