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Marketing management
98
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Marketing
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Kumar, V.
6
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
Hanssens, Dominique M.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
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Kushwaha, Tarun
2
Lamey, Lien
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MacInnis, Deborah J.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
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Argo, Jennifer J.
1
Aspara, Jaakko
1
Balachander, Subramanian
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Barone, Michael J.
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1
Bayerl, Andreas
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Beichert, Maximilian
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Bendig, David
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Berger, Jonah
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Bezawada, Ram
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Bharadwaj, Neeraj
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Biehal, Gabriel
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Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Brettel, Malte
1
Brown, Lawrence H.
1
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Journal of marketing
SpringerLink / Bücher
1,493
Gabler Edition Wissenschaft
344
Springer eBook Collection
326
Journal of business research : JBR
324
Springer eBook Collection / Business and Economics
324
Europäische Hochschulschriften / 5
277
Industrial marketing management : the international journal for industrial and high-tech firms
269
UTB
244
Research
231
Lehrbuch
214
Journal of strategic marketing
192
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Hamburger Schriften zur Marketingforschung
105
Journal of marketing communications
104
essentials
103
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
93
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Marketing intelligence & planning
82
Neue betriebswirtschaftliche Forschung : Nbf
82
Innovatives Markenmanagement
81
Journal of retailing and consumer services
79
DUV / Wirtschaftswissenschaft
76
Schriftenreihe Studien zum Konsumentenverhalten
72
Gabler-Edition Wissenschaft
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
70
Schriften zu Marketing und Management
66
Springer eBook Collection / Business and Management
65
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
64
The journal of brand management : an international journal
63
Springer eBooks / Business and Economics
61
Erfurter Hefte zum angewandten Marketing
60
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
56
Springer Gabler Research
56
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ECONIS (ZBW)
98
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1
Marketing of the life sciences : a new framework and research agenda for a nascent field
Stremersch, Stefan
;
Van Dyck, Walter
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 4-30
Persistent link: https://www.econbiz.de/10003860851
Saved in:
2
Distribution network redesign for marketing competitiveness
Shang, Jennifer
;
Yildirim, Tuba Pinar
;
Tadikamalla, Pandu
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
Saved in:
3
MSI and Emory University special section on marketing strategy and Wall Street
In:
Journal of marketing
73
(
2009
)
6
,
pp. 115-266
Persistent link: https://www.econbiz.de/10003901141
Saved in:
4
Marketing strategy and Wall Street : nailing down marketing's impact
Hanssens, Dominique M.
;
Rust, Roland T.
;
Srivastava, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 115-118
Persistent link: https://www.econbiz.de/10003901143
Saved in:
5
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
6
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
Saved in:
7
Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality
Ozimec, Ana-Marija
;
Natter, Martin
;
Reutterer, Thomas
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 94-110
Persistent link: https://www.econbiz.de/10008702737
Saved in:
8
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
9
To bundle or not to bundle : determinants of the profitability of multi-item auctions
Popkowski Leszczyc, Peter T. L.
;
Häubl, Gerald
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 110-124
Persistent link: https://www.econbiz.de/10008826527
Saved in:
10
The sound of brands
Argo, Jennifer J.
;
Popa, Monica
;
Smith, Malcolm C.
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 97-109
Persistent link: https://www.econbiz.de/10008826528
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