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Beziehungsmarketing
124
Relationship marketing
124
Marketing management
97
Marketingmanagement
97
Consumer behaviour
72
Konsumentenverhalten
72
USA
33
United States
33
Firm performance
31
Unternehmenserfolg
31
Customer satisfaction
24
Kundenzufriedenheit
24
Lieferantenmanagement
24
Supplier relationship management
24
Brand management
22
Markenführung
22
Marketing
21
Social Web
17
Social web
17
Dienstleistungsqualität
16
Service quality
16
Brand image
14
Customer value
14
Kundenwert
14
Markenimage
14
Internet marketing
13
Online-Marketing
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Salespeople
12
Verkaufspersonal
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B-to-B-Marketing
11
Business-to-business marketing
11
Brand
10
E-commerce
10
Electronic Commerce
10
Markenartikel
10
Theorie
10
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Customer integration
9
Kundenintegration
9
Viral marketing
9
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Article
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Bibliografie enthalten
1
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English
232
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Kumar, V.
14
Palmatier, Robert W.
12
Homburg, Christian
10
Grewal, Rajdeep
6
Wieseke, Jan
5
Ahearne, Michael
4
Fang, Eric
4
Houston, Mark B.
4
Varadarajan, Poondi Rajan
4
Verhoef, Peter C.
4
Dant, Rajiv P.
3
Day, George S.
3
Fornell, Claes
3
Grewal, Dhruv
3
Haws, Kelly L.
3
Heide, Jan B.
3
Hult, G. Tomas M.
3
Kannan, P. K.
3
Katsikeas, Constantine S.
3
Kumar, Alok
3
Kwak, Hyokjin
3
Lam, Son K.
3
Lilien, Gary L.
3
Morgan, Neil A.
3
Neslin, Scott A.
3
Pauwels, Koen
3
Petersen, J. Andrew
3
Puzakova, Marina
3
Ruyter, Ko de
3
Venkatesan, Rajkumar
3
Zhang, Jonathan Z.
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Aspara, Jaakko
2
Batra, Rajeev
2
Bezawada, Ram
2
Bleier, Alexander
2
Bolander, Willy
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
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Journal of marketing
SpringerLink / Bücher
1,810
Journal of business research : JBR
1,545
Industrial marketing management : the international journal for industrial and high-tech firms
771
Journal of retailing and consumer services
650
International journal of hospitality management
436
Gabler Edition Wissenschaft
431
Springer eBook Collection
428
Cogent business & management
386
Springer eBook Collection / Business and Economics
375
Europäische Hochschulschriften / 5
367
Journal of strategic marketing
352
Working paper / National Bureau of Economic Research, Inc.
339
Strategic management journal
336
The journal of business & industrial marketing
330
NBER working paper series
327
Journal of the Academy of Marketing Science
285
Research
285
Journal of business ethics : JOBE
277
International journal of production economics
263
NBER Working Paper
258
The service industries journal
257
International business review : the official journal of the European International Business Academy
236
The journal of services marketing
236
Small business economics : an entrepreneurship journal
227
Technological forecasting & social change : an international journal
226
European journal of marketing : EJM
222
Discussion paper series / IZA
210
Management decision : MD
203
Journal of marketing management : MM
201
Lehrbuch
200
Management science : journal of the Institute for Operations Research and the Management Sciences
191
International journal of contemporary hospitality management
189
Discussion paper / Centre for Economic Policy Research
186
Marketing intelligence & planning
182
The journal of corporate finance : contracting, governance and organization
180
Tourism management : research, policies, practice
172
Journal of Asian finance, economics and business : JAFEB
170
International journal of economics and finance
167
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
165
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ECONIS (ZBW)
232
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1
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
4
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
5
Enough Is enough! : the fine line in executing multichannel relational communication
Godfrey, Andrea
;
Seiders, Kathleen
;
Voss, Glenn B.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 94-109
Persistent link: https://www.econbiz.de/10009270906
Saved in:
6
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
7
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
8
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
9
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
10
Marketing commmunication drivers of adoption timing of a new e-service among existing customers
Prins, Remco
;
Verhoef, Peter C.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10003557086
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