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Brand Leadership in the contem...
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Brand management
81
Markenführung
81
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
41
Markenimage
41
Brand
30
Markenartikel
30
Beziehungsmarketing
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Relationship marketing
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11
Online-Marketing
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Marketingmanagement
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branding
9
brand equity
8
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Advertising effects
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Product design
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brand management
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Corporate reputation
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Firmenimage
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Handelsmarke
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social media
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word of mouth
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Innovation
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Linguistics
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Linguistik
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Sorescu, Alina
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Brooks, Gillian
2
Chernev, Alexander
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Hamilton, Ryan
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Jayachandran, Satish
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Melnyk, Valentyna
2
Morgan, Neil A.
2
Peres, Renana
2
Puzakova, Marina
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Schau, Hope Jensen
2
Steenkamp, Jan-Benedict E. M.
2
Sundar, Aparna
2
Walker Reczek, Rebecca
2
Wichmann, Julian R. K.
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Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
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Ahuvia, Aaron
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Angle, Justin
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Argo, Jennifer J.
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Arnould, Eric J.
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Balachander, Subramanian
1
Basuroy, Suman
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1
Bhattacharyya, Siddhartha
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Journal of marketing
Journal of business research : JBR
641
Economics Papers from University Paris Dauphine
563
The journal of brand management : an international journal
563
The journal of product & brand management
386
SpringerLink / Bücher
325
Journal of retailing and consumer services
287
MPRA Paper
232
ERIM Report Series Research in Management
179
European journal of marketing : EJM
139
Journal of Product & Brand Management
138
Journal of marketing management : MM
134
Annals of Faculty of Economics
131
Ovidius University Annals, Economic Sciences Series
129
Psychology & marketing
122
Strategic Direction
116
Journal of strategic marketing
112
Journal of marketing communications
111
Marketing intelligence & planning
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
International journal of hospitality management
104
Open Access publications from Université Paris-Dauphine
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Amfiteatru Economic Journal
98
Journal of Social Marketing
92
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
91
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
85
The AMFITEATRU ECONOMIC journal
77
Annals of marketing-mba
76
Cogent business & management
74
European Journal of Marketing
73
Journal of promotion management : innovations in planning and applied research
73
Research
73
Journal of advertising research
71
Marketing letters : a journal of research in marketing
71
International journal of advertising : the review of marketing communications
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
70
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ECONIS (ZBW)
85
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1
Branding
in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
2
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
3
Branding
cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
4
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
Saved in:
5
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
6
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
9
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
10
Can encroachment benefit hotel franchisees?
Kim, Tongil TI
;
Jap, Sandy D.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10013258821
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