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Consumer behaviour
280
Konsumentenverhalten
280
Marktforschung
175
Vereinigte Staaten
65
Beziehungsmarketing
53
Relationship marketing
53
Brand image
44
Markenimage
44
Brand management
43
Markenführung
43
New product development
37
Produktentwicklung
37
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30
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27
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26
Marketingmanagement
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Online retailing
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Online-Handel
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17
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322
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155
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Grewal, Dhruv
7
Kumar, V.
7
Palmatier, Robert W.
7
Dahl, Darren W.
5
Haws, Kelly L.
5
Kotler, Philip
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Fang, Eric
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kushwaha, Tarun
4
Lamberton, Cait
4
Schreier, Martin
4
Srinivasan, Raji
4
Ahearne, Michael
3
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Berenson, Conrad
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Homburg, Christian
3
Hoyer, Wayne D.
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kwak, Hyokjin
3
Lam, Son K.
3
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American Marketing Association
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
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Journal of marketing
Journal of business research : JBR
2,245
Journal of retailing and consumer services
1,942
International journal of consumer studies
770
International journal of hospitality management
736
Journal of marketing research : JMR
685
Psychology & marketing
670
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
NBER working paper series
571
SpringerLink / Bücher
549
Working paper / National Bureau of Economic Research, Inc.
492
Management science : journal of the Institute for Operations Research and the Management Sciences
427
NBER Working Paper
424
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
404
The journal of product innovation management : an international publication of the Product Development & Management Association
401
European journal of marketing : EJM
377
Journal of retailing
361
Journal of the Academy of Marketing Science
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
The journal of brand management : an international journal
353
Technological forecasting & social change : an international journal
349
Journal of marketing management : MM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Marketing letters : a journal of research in marketing
336
Journal of international consumer marketing
322
Journal of travel and tourism marketing
321
Journal of consumer behaviour : an international research review
315
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
315
Cogent business & management
313
Tourism management : research, policies, practice
305
Journal of fashion marketing and management
299
Journal of marketing communications
299
International journal of retail & distribution management
294
Industrial marketing management : the international journal for industrial and high-tech firms
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
285
Journal of business ethics : JOBE
271
International journal of contemporary hospitality management
267
The journal of services marketing
266
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ECONIS (ZBW)
477
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477
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1
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
2
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
3
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
4
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Saved in:
5
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
6
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
7
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
8
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
9
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
10
Consumer adoption of new products : independent versus interdependent self-perspectives
Zhenfeng, Ma
;
Yang, Zhiyong
;
Mourali, Mehdi
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10010345568
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