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Consumer behaviour
289
Konsumentenverhalten
289
Marketing management
97
Marketingmanagement
97
Beziehungsmarketing
56
Relationship marketing
56
Brand management
53
Markenführung
53
Brand image
47
Markenimage
47
USA
40
United States
40
Internet marketing
34
Online-Marketing
34
Social Web
32
Social web
32
Brand
25
Markenartikel
25
Advertising effects
23
Preismanagement
23
Pricing strategy
23
Viral marketing
23
Virales Marketing
23
Werbewirkung
23
Einzelhandel
22
Retail trade
22
Online retailing
21
Online-Handel
21
Advertising
20
Werbung
20
Marketing
19
Customer satisfaction
16
Kundenzufriedenheit
16
Theorie
16
Theory
16
Dienstleistungsqualität
14
E-commerce
14
Electronic Commerce
14
Sales promotion
14
Service quality
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Article
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368
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368
Bibliografie enthalten
1
Bibliography included
1
Case study
1
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1
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English
371
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Kumar, V.
9
Grewal, Dhruv
8
Palmatier, Robert W.
8
MacInnis, Deborah J.
6
Walker Reczek, Rebecca
6
Haws, Kelly L.
5
Schreier, Martin
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Houston, Mark B.
4
Kannan, P. K.
4
Luo, Xueming
4
Melnyk, Valentyna
4
Pauwels, Koen
4
Steenkamp, Jan-Benedict E. M.
4
Varadarajan, Poondi Rajan
4
Verhoef, Peter C.
4
White, Katherine
4
Aspara, Jaakko
3
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Day, George S.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Geyskens, Inge
3
Gielens, Katrijn
3
Grewal, Rajdeep
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
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Published in...
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Journal of marketing
Journal of business research : JBR
2,401
Journal of retailing and consumer services
1,979
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,022
SpringerLink / Bücher
1,013
International journal of consumer studies
785
International journal of hospitality management
785
Psychology & marketing
715
Business strategy and the environment
689
Technological forecasting & social change : an international journal
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
NBER working paper series
593
Springer eBook Collection
566
Journal of business ethics : JOBE
519
Working paper / National Bureau of Economic Research, Inc.
498
European journal of marketing : EJM
458
European Journal of Marketing
445
NBER Working Paper
442
Asia Pacific journal of marketing and logistics
423
Cogent business & management
419
Industrial marketing management : the international journal for industrial and high-tech firms
413
The journal of product & brand management
413
Journal of marketing management : MM
412
The journal of brand management : an international journal
408
International journal of production economics
403
Management science : journal of the Institute for Operations Research and the Management Sciences
400
Tourism management : research, policies, practice
392
Journal of the Academy of Marketing Science
384
Journal of marketing research : JMR
383
Journal of strategic marketing
380
Journal of marketing communications
377
Journal of Consumer Marketing
375
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
364
Corporate social responsibility and environmental management
363
Journal of travel and tourism marketing
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Marketing intelligence & planning
351
International Journal of Energy Economics and Policy : IJEEP
330
Journal of international consumer marketing
327
Journal of economic psychology : research in economic psychology and behavioral economics
324
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ECONIS (ZBW)
371
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1
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371
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1
Buy less, buy luxury : understanding and overcoming product durability neglect for sustainable consumption
Sun, Jennifer J.
;
Bellezza, Silvia
;
Paharia, Neeru
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 28-43
Persistent link: https://www.econbiz.de/10012522217
Saved in:
2
People as products : analysis of a complex marketing exchange
Hirschman, Elizabeth Caldwell
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001052992
Saved in:
3
Belief in a just world : consumer intentions and behaviors toward ethical products
White, Katherine
;
MacDonnell, Rhiannon
;
Ellard, John H.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 103-118
Persistent link: https://www.econbiz.de/10009729586
Saved in:
4
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
5
What makes it green? : the role of centrality of green attributes in evaluations of the greenness of products
Gershoff, Andrew D.
;
Frels, Judy K.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 97-110
Persistent link: https://www.econbiz.de/10010502717
Saved in:
6
Double standard : the role of environmental consciousness in green product usage
Lin, Ying-ching
;
Chang, Chiu-chi Angela
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009782916
Saved in:
7
The sustainability liability : potential negative effects of ethicality on product preference
Luchs, Michael G.
;
Walker Reczek, Rebecca
;
Irwin, Julie …
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 18-31
Persistent link: https://www.econbiz.de/10009237717
Saved in:
8
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
9
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
10
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
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