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Brand management
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Houston, Mark B.
5
Grewal, Rajdeep
4
Chandukala, Sandeep R.
3
Gielens, Katrijn
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Hennig-Thurau, Thorsten
3
Kannan, P. K.
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Ruyter, Ko de
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Dahl, Darren W.
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Fuchs, Christoph
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Kwak, Hyokjin
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Lamberton, Cait
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Journal of marketing
SpringerLink / Bücher
1,015
Journal of business research : JBR
1,010
Journal of retailing and consumer services
801
The journal of brand management : an international journal
565
The journal of product & brand management
405
Springer eBook Collection
318
Industrial marketing management : the international journal for industrial and high-tech firms
315
Electronic commerce research
229
Gabler Edition Wissenschaft
229
European journal of operational research : EJOR
218
International journal of production economics
215
Management science : journal of the Institute for Operations Research and the Management Sciences
207
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
198
International journal of hospitality management
195
Journal of internet commerce
189
Psychology & marketing
184
International journal of business information systems : IJBIS
183
Asia Pacific journal of marketing and logistics
180
Journal of retailing
178
International journal of electronic marketing and retailing : IJEMR
176
Technological forecasting & social change : an international journal
175
Springer eBook Collection / Business and Economics
172
Research
170
European journal of marketing : EJM
163
Journal of strategic marketing
163
International journal of internet marketing and advertising : IJIMA
158
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
157
Information systems and e-business management : ISeB
154
Information systems research : ISR
152
Journal of the Academy of Marketing Science
152
Cogent business & management
146
Europäische Hochschulschriften / 5
143
International journal of retail & distribution management
142
Marketing intelligence & planning
142
Journal of marketing management : MM
141
NBER working paper series
141
Harvard-Business-Manager : das Wissen der Besten
140
International journal of production research
140
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
139
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ECONIS (ZBW)
154
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1
Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success
Fürst, Andreas
;
Leimbach, Martin
;
Prigge, Jana-Kristin
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10011636848
Saved in:
2
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
3
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
4
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
5
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
6
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
7
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
8
The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
9
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
10
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
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