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A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de - In: Journal of marketing 74 (2010) 6, pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
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The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Journal of marketing 76 (2012) 6, pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
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GMO labeling policy and consumer choice
Kim, Youngju; Kim, SunAh; Arora, Neeraj - In: Journal of marketing 86 (2022) 3, pp. 21-39
Persistent link: https://www.econbiz.de/10013258843
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Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho; Rishika, Rishika; Janakiraman, Ramkumar; … - In: Journal of marketing 84 (2020) 6, pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
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From waste to taste : how "ugly" labels can increase purchase of unattractive produce
Mookerjee, Siddhanth; Cornil, Yann; Hoegg, JoAndrea - In: Journal of marketing 85 (2021) 3, pp. 62-77
Persistent link: https://www.econbiz.de/10012522219
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Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul; Völckner, Franziska; Melnyk, Valentyna - In: Journal of marketing 88 (2024) 4, pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
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That's not so bad, I'll eat more! : backfire effects of calories-per-serving information on snack consumption
Tangari, Andrea Heintz; Bui, M̃y; Haws, Kelly L.; Liu, … - In: Journal of marketing 83 (2019) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10012175861
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Consumer disidentification and its effects on domestic product purchases : an empirical investigation in the Netherlands
Josiassen, Alexander - In: Journal of marketing 75 (2011) 2, pp. 124-140
Persistent link: https://www.econbiz.de/10008935840
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Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu; Chang, Chun-Tuan; Lee, Angela Y. - In: Journal of marketing 85 (2021) 6, pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
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Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.; Kumar, Ankita - In: Journal of marketing 86 (2022) 5, pp. 21-41
Persistent link: https://www.econbiz.de/10013390579