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Consumer behaviour
290
Konsumentenverhalten
290
Brand image
62
Markenimage
62
Brand management
56
Markenführung
56
Beziehungsmarketing
52
Relationship marketing
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kannan, P. K.
4
Kushwaha, Tarun
4
Melnyk, Valentyna
4
Steenkamp, Jan-Benedict E. M.
4
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Giesler, Markus
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Katona, Zsolt
3
Keh, Hean Tat
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Lehmann, Donald R.
3
Liu, Yan
3
Luo, Xueming
3
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Journal of marketing
Journal of business research : JBR
2,116
Journal of retailing and consumer services
1,952
International journal of consumer studies
772
International journal of hospitality management
747
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
NBER working paper series
542
The journal of brand management : an international journal
483
The journal of product & brand management
458
Working paper / National Bureau of Economic Research, Inc.
457
SpringerLink / Bücher
428
European Journal of Marketing
421
Asia Pacific journal of marketing and logistics
411
NBER Working Paper
399
Journal of travel and tourism marketing
391
Journal of Consumer Marketing
387
European journal of marketing : EJM
384
Tourism management : research, policies, practice
381
Journal of marketing research : JMR
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of marketing management : MM
337
Journal of international consumer marketing
326
Cogent business & management
322
Journal of marketing communications
314
Journal of retailing
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Marketing letters : a journal of research in marketing
306
Journal of fashion marketing and management
303
Journal of the Academy of Marketing Science
303
Journal of business ethics : JOBE
301
International journal of retail & distribution management
300
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
298
The international review of retail, distribution and consumer research
293
Food policy : economics planning and politics of food and agriculture
288
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
286
International journal of contemporary hospitality management
278
Marketing intelligence & planning
274
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ECONIS (ZBW)
307
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1
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
2
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
3
GMO labeling policy and consumer choice
Kim, Youngju
;
Kim, SunAh
;
Arora, Neeraj
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10013258843
Saved in:
4
Competitive effects of front-of-package nutrition labeling adoption on nutritional quality : evidence from facts up front-style labels
Lim, Joon Ho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 3-21
Persistent link: https://www.econbiz.de/10012309675
Saved in:
5
From waste to taste : how "ugly" labels can increase purchase of unattractive produce
Mookerjee, Siddhanth
;
Cornil, Yann
;
Hoegg, JoAndrea
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 62-77
Persistent link: https://www.econbiz.de/10012522219
Saved in:
6
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
7
That's not so bad, I'll eat more! : backfire effects of calories-per-serving information on snack consumption
Tangari, Andrea Heintz
;
Bui, M̃y
;
Haws, Kelly L.
;
Liu, …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012175861
Saved in:
8
Consumer disidentification and its effects on domestic product purchases : an empirical investigation in the Netherlands
Josiassen, Alexander
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 124-140
Persistent link: https://www.econbiz.de/10008935840
Saved in:
9
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
10
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
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