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Socio-economic value co-creati...
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Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
58
Konsumentenverhalten
58
Customer satisfaction
23
Kundenzufriedenheit
23
Lieferantenmanagement
23
Supplier relationship management
23
Customer integration
21
Kundenintegration
21
Brand management
16
Dienstleistungsqualität
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Markenführung
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Social web
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Customer value
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Kundenwert
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Marketingmanagement
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Salespeople
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relationship marketing
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Kundenservice
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Markenartikel
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Online-Marketing
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customer satisfaction
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Beschwerdemanagement
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Betriebliche Wertschöpfung
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Article
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English
141
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Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Dahl, Darren W.
4
Fang, Eric
4
Grewal, Rajdeep
4
Fornell, Claes
3
Fuchs, Christoph
3
Haws, Kelly L.
3
Houston, Mark B.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Ruyter, Ko de
3
Schreier, Martin
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Bleier, Alexander
2
Bornemann, Torsten
2
Chan, Kimmy Wa
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
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Hamilton, Ryan
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Harmeling, Colleen M.
2
Haumann, Till
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Kumar, Alok
2
Kwak, Hyokjin
2
Lam, Simon S. K.
2
Lam, Son K.
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Journal of marketing
Tourism management : research, policies, practice
1,441
Journal of business research : JBR
979
Tourism economics : the business and finance of tourism and recreation
950
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
850
Journal of retailing and consumer services
654
Tourism management perspectives : TMP
641
Journal of travel and tourism marketing
619
SpringerLink / Bücher
573
Industrial marketing management : the international journal for industrial and high-tech firms
537
Tourism analysis : an interdisciplinary tourism & hospitality journal
471
International journal of hospitality management
457
International journal of contemporary hospitality management
338
Tourism planning & development
312
The service industries journal
296
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
270
Annals of tourism research : ATR ; a social sciences journal
263
European Sport management quarterly : ESMQ
254
The journal of services marketing
253
Journal of sport management : the official journal of the North American Society of Sport Management
252
The journal of business & industrial marketing
237
Journal of hospitality marketing & management
236
Sport management review
230
Springer eBook Collection
221
Journal of strategic marketing
199
Technological forecasting & social change : an international journal
198
Journal of the Academy of Marketing Science
180
International journal of sport management and marketing : IJSMM
166
Journal of vacation marketing : an international journal
163
Journal of destination marketing & management
157
Cogent business & management
156
Journal of hospitality and tourism insights
155
International journal of electronic customer relationship management : IJECRM
154
Tourism review
154
European research studies
153
Tourism and hospitality research : the surrey quarterly review
150
Gabler Edition Wissenschaft
142
Journal of service management
142
Asia Pacific journal of marketing and logistics
139
Marketing intelligence & planning
131
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ECONIS (ZBW)
141
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1
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
2
Is customer participation in value creation a double-edged sword? : evidence from professional financial services across cultures
Chan, Kimmy Wa
;
Yim, Chi-kin
;
Lam, Simon S. K.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 48-64
Persistent link: https://www.econbiz.de/10008822104
Saved in:
3
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
4
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
5
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
6
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
7
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
8
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Saved in:
9
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
10
Consumer participation in coproduction : "I made it myself" effects on consumers' sensory perceptions and evaluations of outcome and input product
Villads Troye, Sigurd
;
Supphellen, Magne
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 33-46
Persistent link: https://www.econbiz.de/10009737492
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