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Werbung
74
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62
Social web
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Consumer behaviour
53
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53
Internet marketing
52
Online-Marketing
52
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43
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2
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2
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2
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2
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Journal of marketing
Journal of business ethics : JOBE
1,422
Journal of business research : JBR
1,066
SpringerLink / Bücher
630
Corporate social responsibility and environmental management
606
Journal of Business Ethics
443
Journal of retailing and consumer services
402
Journal of advertising research
362
Business strategy and the environment
361
Technological forecasting & social change : an international journal
353
Springer eBook Collection
326
Social Responsibility Journal
298
Business & society
295
Journal of marketing communications
282
International journal of advertising : the review of marketing communications
271
Journal of business ethics : JBE
263
Finance research letters
258
International journal of internet marketing and advertising : IJIMA
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
Management science : journal of the Institute for Operations Research and the Management Sciences
246
International journal of hospitality management
241
International journal of advertising : the quarterly review of marketing communications
239
Cogent business & management
221
NBER working paper series
220
Tourism management : research, policies, practice
206
Strategic Direction
205
Information systems research : ISR
204
Journal of advertising : official publication of the American Academy of Advertising
201
Working paper / National Bureau of Economic Research, Inc.
193
Journal of advertising
190
Psychology & marketing
185
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
182
Business horizons
181
European Journal of Marketing
177
Journal of Consumer Marketing
177
Industrial marketing management : the international journal for industrial and high-tech firms
171
NBER Working Paper
168
CESifo working papers
162
Energy economics
155
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ECONIS (ZBW)
162
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1
Effects of traditional
advertising
and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
2
Commentary: "half my digital
advertising
is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
3
Binge watching and
advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
4
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
5
Targeted online
advertising
: using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
6
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
7
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
8
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
9
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
10
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
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