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Expatriates' nostalgic brand r...
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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
124
Relationship marketing
124
Brand management
81
Markenführung
81
Brand image
56
Markenimage
56
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Palmatier, Robert W.
13
Kumar, V.
12
Grewal, Dhruv
9
Homburg, Christian
8
Houston, Mark B.
8
MacInnis, Deborah J.
6
Wieseke, Jan
6
Fang, Eric
5
Haws, Kelly L.
5
Hennig-Thurau, Thorsten
5
Kannan, P. K.
5
Schreier, Martin
5
Verhoef, Peter C.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Grewal, Rajdeep
4
Hamilton, Ryan
4
Janakiraman, Ramkumar
4
Jayachandran, Satish
4
Melnyk, Valentyna
4
Morgan, Neil A.
4
Rego, Lopo L.
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Srinivasan, Raji
4
Steenkamp, Jan-Benedict E. M.
4
Zhang, Jonathan Z.
4
Alavi, Sascha
3
Barone, Michael J.
3
Batra, Rajeev
3
Beck, Joshua T.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Ferraro, Rosellina
3
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Journal of marketing
Journal of business research : JBR
2,471
Journal of retailing and consumer services
2,088
International journal of hospitality management
871
SpringerLink / Bücher
830
International journal of consumer studies
779
Psychology & marketing
713
The journal of brand management : an international journal
673
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
NBER working paper series
570
Industrial marketing management : the international journal for industrial and high-tech firms
537
European Journal of Marketing
521
The journal of product & brand management
496
Working paper / National Bureau of Economic Research, Inc.
479
Journal of marketing research : JMR
449
Asia Pacific journal of marketing and logistics
447
European journal of marketing : EJM
446
Journal of Consumer Marketing
416
NBER Working Paper
414
Journal of marketing management : MM
413
Tourism management : research, policies, practice
404
Journal of the Academy of Marketing Science
402
Management science : journal of the Institute for Operations Research and the Management Sciences
398
Journal of travel and tourism marketing
392
The journal of services marketing
378
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
369
Journal of retailing
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Cogent business & management
344
Journal of strategic marketing
344
Journal of marketing communications
342
The service industries journal
342
Marketing letters : a journal of research in marketing
339
Journal of international consumer marketing
336
International journal of contemporary hospitality management
333
International journal of retail & distribution management
329
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Marketing intelligence & planning
325
Journal of fashion marketing and management
320
The international review of retail, distribution and consumer research
319
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ECONIS (ZBW)
413
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1
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
2
Branded service encounters : strategically aligning employee behavior with the
brand
positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
3
They're just not that into you : how to leverage existing consumer-
brand
relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
4
Should anthropomorphized brands engage customers? : the impact of social crowding on
brand
preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
5
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
7
Brand
equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
8
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
9
Is Nestlé a lady? : the feminine
brand
name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
10
Mickey D's has more street cred than McDonald's : consumer
brand
nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
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