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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
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Successfully communicating a cocreated innovation
Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
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The role of marketer-generated content in customer engagement marketing
Meire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V. - In: Journal of marketing 83 (2019) 6, pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri; Meyer, Robert J. - In: Journal of marketing 84 (2020) 3, pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
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Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan; Toubia, Olivier - In: Journal of marketing 79 (2015) 5, pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
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The platformization of brands
Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Creating major innovations with customers : insights from small and young technology firms
Coviello, Nicole E.; Joseph, Richard M. - In: Journal of marketing 76 (2012) 6, pp. 87-104
Persistent link: https://www.econbiz.de/10009670261
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Consumer participation in coproduction : "I made it myself" effects on consumers' sensory perceptions and evaluations of outcome and input product
Villads Troye, Sigurd; Supphellen, Magne - In: Journal of marketing 76 (2012) 2, pp. 33-46
Persistent link: https://www.econbiz.de/10009737492
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922