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Consumer behaviour
6
Konsumentenverhalten
6
Mobile Anwendung
6
Mobile application
6
Mobile phone
6
Mobiltelefon
6
Mobile Business
5
Mobile business
5
Mobile communications
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Internet marketing
4
Online-Marketing
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mobile apps
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Einzelhandel
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Ahearne, Michael
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Ahlbom, Carl-Philip
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Arora, Sandeep
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Beitelspacher, Lauren Skinner
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Chandukala, Sandeep R.
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Forman, Christopher
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Gill, Manpreet
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Grewal, Dhruv
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Grewal, Rajdeep
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Hofstede, Frenkel ter
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Libai, Barak
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Mahajan, Vijay
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Mrkva, Kellen
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Peres, Renana
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Journal of marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
87
Technological forecasting & social change : an international journal
69
Journal of retailing and consumer services
65
Journal of business research : JBR
45
AGDI working paper
37
International journal of business information systems : IJBIS
30
NBER working paper series
28
SpringerLink / Bücher
25
Working paper / National Bureau of Economic Research, Inc.
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Information economics and policy : IEP
23
International journal of networking and virtual organisations : IJNVO
23
Information systems research : ISR
21
Discussion paper / Centre for Economic Policy Research
20
International journal of e-business research : an official publication of the Information Resources Management Association
20
HMD : Praxis der Wirtschaftsinformatik
19
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
18
Electronic commerce research
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
NBER Working Paper
15
Psychology & marketing
14
Information systems and e-business management : ISeB
13
International journal of consumer studies
13
International journal of electronic business
13
Management information systems : mis quarterly
13
Tourism management : research, policies, practice
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
International journal of internet marketing and advertising : IJIMA
12
International journal of technology marketing : IJTMkt
12
Journal of advertising research
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Discussion paper
11
International journal of business innovation and research
11
International journal of industrial organization
11
International journal of innovation and technology management
11
Journal of marketing communications
11
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ECONIS (ZBW)
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1
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
2
The implications of offering free versions for the performance of paid mobile
apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
3
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
4
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
5
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
6
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
7
Nudging app adoption : choice architecture facilitates consumer uptake of mobile
apps
Reeck, Crystal
;
Posner, Nathaniel A.
;
Mrkva, Kellen
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10014325373
Saved in:
8
In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Beitelspacher, …
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
Saved in:
9
The role of within-brand and cross-brand communications in competitive growth
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003838426
Saved in:
10
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
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