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Consumer behaviour
290
Konsumentenverhalten
290
Beziehungsmarketing
59
Einzelhandel
59
Relationship marketing
59
Internet marketing
52
Online-Marketing
52
Brand management
51
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51
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47
Markenimage
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Grewal, Dhruv
9
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7
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6
Kannan, P. K.
6
Kumar, V.
6
Walker Reczek, Rebecca
6
Gielens, Katrijn
5
Haws, Kelly L.
5
Janakiraman, Ramkumar
5
Lamberton, Cait
5
MacInnis, Deborah J.
5
Reinartz, Werner J.
5
Schreier, Martin
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White, Katherine
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Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Eckhardt, Giana M.
4
Fang, Eric
4
Fuchs, Christoph
4
Geyskens, Inge
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Katona, Zsolt
4
Ludwig, Stephan
4
Melnyk, Valentyna
4
Moe, Wendy W.
4
Pauwels, Koen
4
Rishika, Rishika
4
Schweidel, David A.
4
Steenkamp, Jan-Benedict E. M.
4
Stephen, Andrew T.
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Wilbur, Kenneth C.
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Barone, Michael J.
3
Batra, Rajeev
3
Berger, Jonah
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Ferraro, Rosellina
3
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Journal of marketing
Journal of business research : JBR
2,519
Journal of retailing and consumer services
2,230
SpringerLink / Bücher
949
International journal of hospitality management
823
NBER working paper series
821
International Journal of Retail & Distribution Management
815
Technological forecasting & social change : an international journal
813
International journal of consumer studies
785
Springer eBook Collection
751
Psychology & marketing
716
Working paper / National Bureau of Economic Research, Inc.
671
NBER Working Paper
598
Management science : journal of the Institute for Operations Research and the Management Sciences
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Journal of retailing
524
European Journal of Marketing
517
European journal of operational research : EJOR
495
International journal of production economics
473
Journal of Consumer Marketing
473
Tourism management : research, policies, practice
441
Asia Pacific journal of marketing and logistics
427
The international review of retail, distribution and consumer research
426
The journal of product & brand management
417
International journal of retail & distribution management
415
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
413
European journal of marketing : EJM
395
Journal of marketing research : JMR
392
Journal of travel and tourism marketing
380
Cogent business & management
378
The journal of brand management : an international journal
377
Journal of marketing management : MM
367
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
366
Industrial marketing management : the international journal for industrial and high-tech firms
364
Online Information Review
361
International journal of production research
359
Telecommunications policy : the international journal of digital economy, data sciences and new media
357
CESifo working papers
354
Journal of marketing communications
349
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ECONIS (ZBW)
376
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1
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
2
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
3
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
4
Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior
Mallapragada, Girish
;
Chandukala, Sandeep R.
;
Liu, Qing
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011458668
Saved in:
5
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
Saved in:
6
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
7
Augmented reality in retail and its impact on sales
Tan, Yong-Chin
;
Chandukala, Sandeep R.
;
Reddy, Srinivas K.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Saved in:
8
Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo
;
Wang, Liantao
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
Saved in:
9
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
10
Offerings as digitalized interactive
platforms
: a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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